Wells Fargo Elder Services Program Extends Service to Chicago
CHICAGO, Dec 09, 2008 (BUSINESS WIRE) — –Offers Peace of Mind to Entire Family
WFC 31.88, -0.78, -2.4%) announced the expansion into Chicago of its Wells Fargo Private Bank Elder Services program, which offers a comprehensive set of financial, personal and life management services to help clients maintain their independence and quality of life.
The program combines wealth management and estate services with life management assistance to help seniors with everything from loss of a spouse to mobility and health challenges.
“By helping with everything from paying bills or finding home help to managing commercial real estate and monitoring health issues, our specialists take a holistic and proactive approach to working with clients as they navigate the complexities of life management and aging,” said Keith Klovee-Smith, national manager of Wells Fargo Elder Services. “Seniors often live far from relatives, and even when they’re close by, relatives may find personal and financial management challenging. This all-encompassing service can put everyone’s mind at ease.”
Unique Benefits of Elder Services
Elder Services specialists serve as the key coordinator for their client’s financial and life management needs. Staff members work closely with that client’s outside attorney, accountant, insurance specialist, and healthcare company to coordinate a complete offering of financial and life management services from estate settlement and investment monitoring to processing healthcare expenses and buying groceries.
The Elder Services relationship team also works with the client to establish a schedule for regular check-ins to address their changing needs. Aging adults are often targets for physical, emotional and financial abuse, making the team’s regular check-in calls and visits a significant benefit to clients, according to Allison Getz, who will lead the Elder Services program in Chicago. “We provide an extra set of eyes and ears to protect our clients from abusive situations.”
The program benefits clients’ children, offering continuous, in-person support and keeping distant family updated according to the client’s wishes. Wells Fargo also helps clients and family members resolve sensitive issues, such as giving up drivers’ licenses, moving into retirement homes, or planning funerals.
Chip Flannagan, head of Wells Fargo Private Bank in Chicago, said client interest was a primary factor in introducing Elder Services there. “Clients do not want someone to take over their lives, but they do require a different type of help as they age,” Flannagan said. “Our integrated service can address these changing requirements, helping to achieve peace of mind to our clients and their families.”
Flannagan said Elder Services’ partnerships with health and service organizations give the program a structure that is unmatched in Chicago. “We’re committed to providing exceptional service at every stage of our clients’ lives. Traditional trust groups, financial institutions, and law firms are not structured to support the depth and variety of services we offer,” he said.
Allison Getz joined Wells Fargo Private Bank as an Elder Services Trust Specialist in September. Getz is well known to professionals who serve the aging population in the greater Chicago area. She founded Chicagoland Caregivers, a non-medical care giving company based in Chicago, and ran the company for over six years until it was purchased by a national care management company in 2007. Before that she was an executive for 15 years in the technology industry. Getz is the Vice President of Chicago Continuity of Care, and is a member of the American Society of Aging and the National Association of Professional Geriatric Care Managers. She has a B.A. from the University of Michigan; an MBA from the University of Illinois, Urbana-Champaign; and is currently pursuing a Masters in Gerontology.
Launched in 1999, Wells Fargo Private Bank’s Elder Services program has locations in 15 states nationwide. The Elder Services program has been recognized with an Honorable Distinction for outstanding contributions by the American Society on Aging, and has been featured in The Economist.
About Wells Fargo & Company
Wells Fargo & Company is a diversified financial services company with $622 billion in assets, providing banking, insurance, investments, mortgage and consumer finance through almost 6,000 stores and the internet (wellsfargo.com) across North America and internationally. Wells Fargo Bank, N.A. is the only bank in the U.S., and one of only two banks worldwide, to have the highest possible credit rating from both Moody’s Investors Service, “Aaa,” and Standard & Poor’s Ratings Services, “AAA” (10/08).
Wells Fargo Wealth Management Group offers a full range of financial services and products to help individuals and families build, manage, preserve and transfer their wealth. Wells Fargo Private Bank and Private Client Services provide teams of experienced local professionals who advise clients on complex financial issues, and provide them with investment management, private banking, trust and estate, insurance and brokerage services provided through Wells Fargo Investments, LLC. Wells Fargo Wealth Management Group oversees more than $247 billion in assets (9/08).
Investment Products:
– NOT FDIC Insured
– NO Bank Guarantee
– MAY Lose Value
Wells Fargo Private Bank provides financial products and services through various banking and brokerage affiliates of Wells Fargo & Company including Wells Fargo Investments, LLC (member SIPC). Wells Fargo does not provide tax or legal advice. Please consult your professional tax and legal advisors to determine how this information may apply to your own situation.
Wells Fargo Bank, N.A.
Member FDIC
SOURCE: Wells Fargo & Company
Wells Fargo & Company
Kathleen Golden, 415-396-4024
Copyright Business Wire 2008
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
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Tuesday, December 9, 2008
Monday, December 8, 2008
A Place for Mom Ranks 18th in 2008 Deloitte & Touche Technology Fast 50 Program
A Place for Mom Ranks 18th in 2008 Deloitte & Touche Technology Fast 50 Program
Nation’s Largest Senior Housing Referral Service Attributes Outstanding Service to Families for its 430% Revenue Growth
Seattle, WA (PRWEB) December 8, 2008 — A Place for Mom, a nationwide senior care referral service for healthcare options such as assisted living (http://assisted-living.aplaceformom.com)and nursing homes (http://nursing-homes.aplaceformom.com), has been named to Deloitte & Touche USA LLP’s prestigious Technology Fast 50 program for Washington State, a ranking of the 50 fastest growing technology, media, telecommunications, and life sciences companies in the area by Deloitte, one of the nation’s leading professional services organizations. Rankings are based on the percentage revenue growth over five years from “2003-2007.”
A Place for Mom’s President and Founder Pamala Temple credits the employees’ hard work and dedication to families for the growth and success of the company. A Place for Mom uses proprietary technology to provide personal, professional assistance to families searching for elder care. Temple said, “We are honored to be recognized by Deloitte & Touche for our innovative technology which allows us to help millions of families find the right senior care option for an aging loved one. This ranking is validation of our commitment to seniors and acknowledgement that we are on the road to continued success.”
To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in 2003 and $5,000,000 in 2007, be headquartered in North America, and be a company that owns proprietary technology or proprietary intellectual property that contributes to a significant portion of the company’s operating revenues; or devotes a significant proportion of revenues to the research and development of technology. Using other companies’ technology or intellectual property in a unique way does not qualify.
Companies from the regional Technology Fast 50 programs in the United States and Canada are automatically entered in Deloitte’s Technology Fast 500 program, which ranks North America’s top 500 fastest growing technology, media, telecommunications and life sciences companies. For more information on Deloitte’s Technology Fast 50 or Technology Fast 500 programs, visit http://www.fast500.com.
About A Place for Mom:
A Place for Mom is the nation’s largest elder care referral network serving families who are searching for care options for elderly loved ones. A Place for Mom has over 14,000 long-term care communities in its referral network such as assisted living, nursing homes, Alzheimer’s care, residential care homes, retirement communities, and home care providers. Families can review detailed information about their local senior care providers online, and get free personal, professional assistance by telephone from one of 300 local Eldercare Advisors. A Place for Mom’s referral network of senior care providers covers more than 3,000 cities in the U.S. For more information, visit http://www.aplaceformom.com or call 1-866-333-3110. With over 3,000 users, the company also produces the senior housing industry’s most widely used lead tracking system, You’ve Got Leads! For more information, visit http://www.youvegotleads.com.
About Deloitte:
As used in this document, “Deloitte” means Deloitte LLP and Deloitte Services LP, a subsidiary of Deloitte LLP. Please see http://www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
###
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Nation’s Largest Senior Housing Referral Service Attributes Outstanding Service to Families for its 430% Revenue Growth
Seattle, WA (PRWEB) December 8, 2008 — A Place for Mom, a nationwide senior care referral service for healthcare options such as assisted living (http://assisted-living.aplaceformom.com)and nursing homes (http://nursing-homes.aplaceformom.com), has been named to Deloitte & Touche USA LLP’s prestigious Technology Fast 50 program for Washington State, a ranking of the 50 fastest growing technology, media, telecommunications, and life sciences companies in the area by Deloitte, one of the nation’s leading professional services organizations. Rankings are based on the percentage revenue growth over five years from “2003-2007.”
A Place for Mom’s President and Founder Pamala Temple credits the employees’ hard work and dedication to families for the growth and success of the company. A Place for Mom uses proprietary technology to provide personal, professional assistance to families searching for elder care. Temple said, “We are honored to be recognized by Deloitte & Touche for our innovative technology which allows us to help millions of families find the right senior care option for an aging loved one. This ranking is validation of our commitment to seniors and acknowledgement that we are on the road to continued success.”
To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in 2003 and $5,000,000 in 2007, be headquartered in North America, and be a company that owns proprietary technology or proprietary intellectual property that contributes to a significant portion of the company’s operating revenues; or devotes a significant proportion of revenues to the research and development of technology. Using other companies’ technology or intellectual property in a unique way does not qualify.
Companies from the regional Technology Fast 50 programs in the United States and Canada are automatically entered in Deloitte’s Technology Fast 500 program, which ranks North America’s top 500 fastest growing technology, media, telecommunications and life sciences companies. For more information on Deloitte’s Technology Fast 50 or Technology Fast 500 programs, visit http://www.fast500.com.
About A Place for Mom:
A Place for Mom is the nation’s largest elder care referral network serving families who are searching for care options for elderly loved ones. A Place for Mom has over 14,000 long-term care communities in its referral network such as assisted living, nursing homes, Alzheimer’s care, residential care homes, retirement communities, and home care providers. Families can review detailed information about their local senior care providers online, and get free personal, professional assistance by telephone from one of 300 local Eldercare Advisors. A Place for Mom’s referral network of senior care providers covers more than 3,000 cities in the U.S. For more information, visit http://www.aplaceformom.com or call 1-866-333-3110. With over 3,000 users, the company also produces the senior housing industry’s most widely used lead tracking system, You’ve Got Leads! For more information, visit http://www.youvegotleads.com.
About Deloitte:
As used in this document, “Deloitte” means Deloitte LLP and Deloitte Services LP, a subsidiary of Deloitte LLP. Please see http://www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
###
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Tuesday, December 2, 2008
Senior Source to use expertise for moneymaking venture
Senior Source to use expertise for moneymaking venture
10:46 PM CST on Monday, December 1, 2008
By BOB MOOS / The Dallas Morning News bmoos@dallasnews.com
Until last year, Peggy Glenn-Summitt's experience with profit-making ventures had consisted mostly of selling Girl Scout cookies and running a pet-sitting service as a youngster.
But the director of programs at the Senior Source, a nonprofit agency in Dallas, recently completed what she describes as a "mini-MBA course" on how to start a business and turn a profit.
Over the past year, she and co-workers attended workshops on everything from market research to financial analysis and sat down with management coaches who helped them write and hone a business plan.
"I had never considered myself an entrepreneur, but here I am," she said.
Ms. Glenn-Summitt and her colleagues are about to put their new knowledge to good use.
The Senior Source, which has been the go-to place for free advice on caring for older adults, intends to launch a fee-based service called Platinum Care Solutions for seniors and their caregivers next year.
Besides continuing all of its free counseling services, the agency will offer a premium senior-care service at a charge.
A team of certified geriatric care managers will do thorough assessments of frail seniors' needs and draft written plans for their care. Then, if requested, the managers will monitor and coordinate that care.
The Senior Source is one of a small but growing number of nonprofit agencies that are creating moneymaking ventures to meet the demand for their services and stabilize their long-term funding.
"Social enterprise," as the revenue-raising practice is called, dates back decades. The YMCA has long been known for its gyms, as has Goodwill Industries for its thrift shops.
But the idea has been gaining currency with more nonprofit agencies, particularly as the economy worsens.
Many nonprofit agency executives are grappling with how to provide more services as the government cuts back its funding and as foundations, corporations and individuals rein in their giving.
Meltdown's effects
"The market meltdown has cost some donors a quarter to a half of their assets," said Cynthia Nunn, president of the Center for Nonprofit Management in Dallas. "They can't afford to give out as much."
The tough times are compelling nonprofit groups to become more self-sufficient, she said.
Ms. Nunn's center is working with the Community Wealth Ventures consulting firm in Washington to teach nonprofits such as the Senior Source how to launch enterprises that will supplement their charitable income.
"Agencies can do this without jeopardizing their tax-exempt status by pursuing ventures that are in synch with their social mission," said Charlotte Keany, director of consulting at the Center for Nonprofit Management.
Social enterprises should appeal to nonprofit agencies because the earned income comes with no strings attached, Ms. Nunn said.
The Senior Source intends to use its earned income to prepare for what experts call "the silver tsunami" – the 76 million baby boomers who are beginning to require senior-related social services.
The agency projects that its number of clients will more than double over the next 25 years, from 30,000 today to 70,000 annually, and severely strain its budget.
Ms. Glenn-Summitt sees the new Platinum Care Solutions program as one way to make ends meet.
Every day, the Senior Source's elder-support counselors field dozens of calls from people running into problems with Medicare, shopping for a nursing home or looking for free drugs from pharmaceutical companies.
All of the counselors' advice comes at no charge, but the agency lacks the staff to do more comprehensive assessments of frail seniors' personal needs and make detailed recommendations for care, let alone monitor that care.
"We can't do as many home visits as families would like because our resources are limited," Ms. Glenn-Summitt said.
Beginning next year, however, families will be able to contract for that more intensive help through Platinum Care Solutions, she said. A complete care plan will cost $600, and care coordination will run $105 an hour.
The geriatric care managers might, for example, help families hire and supervise in-home caregivers or check out a senior-living community.
"Our elder-support team will continue as always, but we'll offer this separate service for those who wish to buy it," Ms. Glenn-Summitt said.
The agency will launch the venture as soon as it secures the funding to hire additional staff and cover other start-up costs.
About a dozen independent geriatric care managers already operate in the area, but the Senior Source says its market research found enough need to support its new enterprise.
High prospects
Dallas entrepreneur Lea Ellermeier Nesbit gave Platinum Care Solutions' business plan high marks when she recently reviewed it for the Center for Nonprofit Management and Community Wealth Ventures.
"It's a service that people are willing to pay for," she said. "The Senior Source is playing to its strengths. It focused on something it already does well and then figured out how to build on that. It's right on the money."
The Senior Source is one of eight agencies that participated in the first year of a three-year partnership between the Center for Nonprofit Management and Community Wealth Ventures to foster social enterprises in North Texas.
The others were the Autism Treatment Center, Big Thought, Catholic Charities of Fort Worth, the ChildCare Group, the Dallas Children's Advocacy Center, Metroport Meals on Wheels and Safe Haven of Tarrant County.
Nationally, Community Wealth Ventures has counseled 86 nonprofit agencies in nine cities. Three-quarters have begun ventures, and half of those at least a year old are profitable, said senior consultant Diana Peacock.
"Social enterprises may not be right for every nonprofit since they require an entrepreneurial spirit and a tolerance of risk," she said. "But they can bring greater self-sufficiency to agencies willing to do the homework."
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
10:46 PM CST on Monday, December 1, 2008
By BOB MOOS / The Dallas Morning News bmoos@dallasnews.com
Until last year, Peggy Glenn-Summitt's experience with profit-making ventures had consisted mostly of selling Girl Scout cookies and running a pet-sitting service as a youngster.
But the director of programs at the Senior Source, a nonprofit agency in Dallas, recently completed what she describes as a "mini-MBA course" on how to start a business and turn a profit.
Over the past year, she and co-workers attended workshops on everything from market research to financial analysis and sat down with management coaches who helped them write and hone a business plan.
"I had never considered myself an entrepreneur, but here I am," she said.
Ms. Glenn-Summitt and her colleagues are about to put their new knowledge to good use.
The Senior Source, which has been the go-to place for free advice on caring for older adults, intends to launch a fee-based service called Platinum Care Solutions for seniors and their caregivers next year.
Besides continuing all of its free counseling services, the agency will offer a premium senior-care service at a charge.
A team of certified geriatric care managers will do thorough assessments of frail seniors' needs and draft written plans for their care. Then, if requested, the managers will monitor and coordinate that care.
The Senior Source is one of a small but growing number of nonprofit agencies that are creating moneymaking ventures to meet the demand for their services and stabilize their long-term funding.
"Social enterprise," as the revenue-raising practice is called, dates back decades. The YMCA has long been known for its gyms, as has Goodwill Industries for its thrift shops.
But the idea has been gaining currency with more nonprofit agencies, particularly as the economy worsens.
Many nonprofit agency executives are grappling with how to provide more services as the government cuts back its funding and as foundations, corporations and individuals rein in their giving.
Meltdown's effects
"The market meltdown has cost some donors a quarter to a half of their assets," said Cynthia Nunn, president of the Center for Nonprofit Management in Dallas. "They can't afford to give out as much."
The tough times are compelling nonprofit groups to become more self-sufficient, she said.
Ms. Nunn's center is working with the Community Wealth Ventures consulting firm in Washington to teach nonprofits such as the Senior Source how to launch enterprises that will supplement their charitable income.
"Agencies can do this without jeopardizing their tax-exempt status by pursuing ventures that are in synch with their social mission," said Charlotte Keany, director of consulting at the Center for Nonprofit Management.
Social enterprises should appeal to nonprofit agencies because the earned income comes with no strings attached, Ms. Nunn said.
The Senior Source intends to use its earned income to prepare for what experts call "the silver tsunami" – the 76 million baby boomers who are beginning to require senior-related social services.
The agency projects that its number of clients will more than double over the next 25 years, from 30,000 today to 70,000 annually, and severely strain its budget.
Ms. Glenn-Summitt sees the new Platinum Care Solutions program as one way to make ends meet.
Every day, the Senior Source's elder-support counselors field dozens of calls from people running into problems with Medicare, shopping for a nursing home or looking for free drugs from pharmaceutical companies.
All of the counselors' advice comes at no charge, but the agency lacks the staff to do more comprehensive assessments of frail seniors' personal needs and make detailed recommendations for care, let alone monitor that care.
"We can't do as many home visits as families would like because our resources are limited," Ms. Glenn-Summitt said.
Beginning next year, however, families will be able to contract for that more intensive help through Platinum Care Solutions, she said. A complete care plan will cost $600, and care coordination will run $105 an hour.
The geriatric care managers might, for example, help families hire and supervise in-home caregivers or check out a senior-living community.
"Our elder-support team will continue as always, but we'll offer this separate service for those who wish to buy it," Ms. Glenn-Summitt said.
The agency will launch the venture as soon as it secures the funding to hire additional staff and cover other start-up costs.
About a dozen independent geriatric care managers already operate in the area, but the Senior Source says its market research found enough need to support its new enterprise.
High prospects
Dallas entrepreneur Lea Ellermeier Nesbit gave Platinum Care Solutions' business plan high marks when she recently reviewed it for the Center for Nonprofit Management and Community Wealth Ventures.
"It's a service that people are willing to pay for," she said. "The Senior Source is playing to its strengths. It focused on something it already does well and then figured out how to build on that. It's right on the money."
The Senior Source is one of eight agencies that participated in the first year of a three-year partnership between the Center for Nonprofit Management and Community Wealth Ventures to foster social enterprises in North Texas.
The others were the Autism Treatment Center, Big Thought, Catholic Charities of Fort Worth, the ChildCare Group, the Dallas Children's Advocacy Center, Metroport Meals on Wheels and Safe Haven of Tarrant County.
Nationally, Community Wealth Ventures has counseled 86 nonprofit agencies in nine cities. Three-quarters have begun ventures, and half of those at least a year old are profitable, said senior consultant Diana Peacock.
"Social enterprises may not be right for every nonprofit since they require an entrepreneurial spirit and a tolerance of risk," she said. "But they can bring greater self-sufficiency to agencies willing to do the homework."
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Monday, December 1, 2008
2009 Elder Care, Home Care, Senior Service Marketing Kick-Start CD Audio Can be Heard HERE!
2009 Elder Care, Home Care, Senior Service Marketing Kick-Start CD Audio Can be Heard HERE!
Thanks to all of you who have sent such positive feedback about your 2009 Marketing Kick Start CDs! You can always listen to the exact same audio online
at:http://www.screencast.com/t/hqXLBl5o
You can even download the file onto your own computer from that URL, or listen to it from iTunes. Be sure to leave us some comments!
I am very flattered that you are all enjoying the content so much. We are planning lots of cool free surprises in the next few months, so hang around and absorb as much as you can! Happy weekend!
Valerie and Staff Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.myseniorservice.com/
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Thanks to all of you who have sent such positive feedback about your 2009 Marketing Kick Start CDs! You can always listen to the exact same audio online
at:http://www.screencast.com/t/hqXLBl5o
You can even download the file onto your own computer from that URL, or listen to it from iTunes. Be sure to leave us some comments!
I am very flattered that you are all enjoying the content so much. We are planning lots of cool free surprises in the next few months, so hang around and absorb as much as you can! Happy weekend!
Valerie and Staff Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.myseniorservice.com/
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
One-stop website for all elder care needs
One-stop website for all elder care needs
Elderpost.com is a kind of seniors-meet-Craigslist
Gillian Shaw, Vancouver Sun Published: Monday, December 01, 2008
Seniors are getting their own online free ad website where they can find everything from specialized equipment to home help.
A kind of seniors-meet-Craigslist, the new site at www.elderpost.com was the brainchild of Vancouver's Peter Silin, whose company Diamond Geriatrics specializes in elder care management, counselling and consulting for the elderly, their caregivers and businesses.
"What happened is I saw so many people needing equipment they couldn't afford and if you go to nursing homes or care facilities you find lots of equipment that's no longer needed," said Silin. "I wanted a way to put together the people who wanted to sell with people who want to buy.
"The other thing I saw was people who needed caregivers and they wanted to hire somebody part-time or just by the hour. Their choice was to go through an agency or just put an ad somewhere.
"I know a lot of people who are looking for that kind of service. That was the genesis of it and it just grew from there."
The site was only launched in recent weeks and Silin said he expects it will take some time for the listings to grow as people discover the service.
"I don't have a million bucks or investors," he said. "I just wanted a site where there would be everything for care providers, for product providers and where older people themselves could find what they are looking for."
The site also lists resources such as support groups and services for seniors, their families and caregivers. It also has caregiver circles, exchanges and groups in which people can get together to share their time and talent.
Caregiver circles are groups of people who help each other out, perhaps driving someone to an appointment, visiting or other sharing and exchanging responsibilities. Caregiver exchanges are similar to circles except they are less formal and involve just two or three people.
"The idea of it is to have a very grassroots way for people to find mutual support," Silin said. "I wanted a place where maybe five, 10 people could get together and provide each other with mutual support."
So far, he said, he has no plans to make money doing it; it's an adjunct to his geriatric business.
"It's a Craigslist for eldercare and providers, with a targeted focus," he said. "At some point I'll sell some banner ads and if people want some kind of enhanced listing, there could be a fee. Aside from that, hopefully it will remain free or as low cost as I can keep it."
Silin acknowledges that with seniors often a target for scam artists, the site could attract some ill-intentioned users. He said he has added a warning about safety and users can call on elderpost review, an added service that could check out people they are considering hiring through ads on the site.
He said that could be helpful for people who are helping an elderly relative who lives a distance away.
"If somebody is looking for a caregiver or somebody is looking for work, we will charge for those reviews, so if you want somebody to interview and screen for you, we will do that for an hourly fee."
gshaw@vancouversun.com
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Elderpost.com is a kind of seniors-meet-Craigslist
Gillian Shaw, Vancouver Sun Published: Monday, December 01, 2008
Seniors are getting their own online free ad website where they can find everything from specialized equipment to home help.
A kind of seniors-meet-Craigslist, the new site at www.elderpost.com was the brainchild of Vancouver's Peter Silin, whose company Diamond Geriatrics specializes in elder care management, counselling and consulting for the elderly, their caregivers and businesses.
"What happened is I saw so many people needing equipment they couldn't afford and if you go to nursing homes or care facilities you find lots of equipment that's no longer needed," said Silin. "I wanted a way to put together the people who wanted to sell with people who want to buy.
"The other thing I saw was people who needed caregivers and they wanted to hire somebody part-time or just by the hour. Their choice was to go through an agency or just put an ad somewhere.
"I know a lot of people who are looking for that kind of service. That was the genesis of it and it just grew from there."
The site was only launched in recent weeks and Silin said he expects it will take some time for the listings to grow as people discover the service.
"I don't have a million bucks or investors," he said. "I just wanted a site where there would be everything for care providers, for product providers and where older people themselves could find what they are looking for."
The site also lists resources such as support groups and services for seniors, their families and caregivers. It also has caregiver circles, exchanges and groups in which people can get together to share their time and talent.
Caregiver circles are groups of people who help each other out, perhaps driving someone to an appointment, visiting or other sharing and exchanging responsibilities. Caregiver exchanges are similar to circles except they are less formal and involve just two or three people.
"The idea of it is to have a very grassroots way for people to find mutual support," Silin said. "I wanted a place where maybe five, 10 people could get together and provide each other with mutual support."
So far, he said, he has no plans to make money doing it; it's an adjunct to his geriatric business.
"It's a Craigslist for eldercare and providers, with a targeted focus," he said. "At some point I'll sell some banner ads and if people want some kind of enhanced listing, there could be a fee. Aside from that, hopefully it will remain free or as low cost as I can keep it."
Silin acknowledges that with seniors often a target for scam artists, the site could attract some ill-intentioned users. He said he has added a warning about safety and users can call on elderpost review, an added service that could check out people they are considering hiring through ads on the site.
He said that could be helpful for people who are helping an elderly relative who lives a distance away.
"If somebody is looking for a caregiver or somebody is looking for work, we will charge for those reviews, so if you want somebody to interview and screen for you, we will do that for an hourly fee."
gshaw@vancouversun.com
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office800-661-0675 fax
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New kinds of high-tech homes for the elderly
New kinds of high-tech homes for the elderly
By Jim Wasserman
McClatchy Newspapers
Posted: 12/01/2008 12:00:00 AM PST
SACRAMENTO — The time is here when can you live 3,000 miles from your mom and get a text message if she's not out of bed by noon.
And if your aging dad forgets to open the medicine box to take his heart pills, that's another digital alert on your cell phone, BlackBerry or laptop.
If this sounds far-fetched, you haven't seen the newest real estate phenomenon in Roseville. It's a national demonstration home for advances in housing elder generations. The single-story house opened Oct. 23 and is a glimpse of what might happen when 70 million baby boomers hit their 70s and 80s.
"Three hundred-some people have toured this house," said Sheri Peifer, vice president with Carmichael-based Eskaton Senior Residences and Services. It's a daily pilgrimage of architects, home builders, technology insiders and elder-care professionals. Visitors came one recent week from Florida, Georgia and Oregon. The 1,850-square-foot house is a joint venture with Roseville builder Lakemont Homes.
Most people associate 40-year-old Eskaton with assisted living. But its demonstration house is a pitch to the design and building industry for what's possible now in standard senior housing. The new in-home technology on display helps seniors with what they want most: to stay in their own house as long as possible.
So think fitness centers for the brain instead of biceps. (A special computer designed with help from the UCLA Center on Aging offers memory exercises to ward off dementia.) Or picture in-home blood pressure checks on a wireless device that sends results to nurses. Webcams offer personal medical consultations without an office visit. (Intel's new touch-screen Health Guide device asks: "How are you feeling today?" If not so good, it suggests what to do before it turns into trouble.)
The remote monitoring, however, is most interesting to children of aging parents. A "Grand Care" digital system "allows seniors to live at home and offers family members peace of mind they're doing fine," said Kathy Hatten, an Eskaton guide who takes people on tours through the house.
Sensors that look like computer mice and detect motion can be placed throughout the home. If motion falls to an unusually low level — suggesting a fall or medical problem — alerts are sent to children or others who may be down the street or across the country.
This two-bedroom, two-bath house, however, is not just about technology. It also contains small touches you never think about when you're younger. The air filter is near the floor instead of in the ceiling. Doors are 36 inches wide to accommodate wheelchairs. There are no steps to trip on. Shelves are low and electrical sockets are high.
The demonstration house is intended to attract builder interest in an "Eskaton Certified" home program.
One thing is for sure about baby boomers. They don't like to think about life after their current status as "active adults." But if Roseville's new demonstration house is any indicator, that stage, too, will have its perks. Information: www.eskaton.org.
By Jim Wasserman
McClatchy Newspapers
Posted: 12/01/2008 12:00:00 AM PST
SACRAMENTO — The time is here when can you live 3,000 miles from your mom and get a text message if she's not out of bed by noon.
And if your aging dad forgets to open the medicine box to take his heart pills, that's another digital alert on your cell phone, BlackBerry or laptop.
If this sounds far-fetched, you haven't seen the newest real estate phenomenon in Roseville. It's a national demonstration home for advances in housing elder generations. The single-story house opened Oct. 23 and is a glimpse of what might happen when 70 million baby boomers hit their 70s and 80s.
"Three hundred-some people have toured this house," said Sheri Peifer, vice president with Carmichael-based Eskaton Senior Residences and Services. It's a daily pilgrimage of architects, home builders, technology insiders and elder-care professionals. Visitors came one recent week from Florida, Georgia and Oregon. The 1,850-square-foot house is a joint venture with Roseville builder Lakemont Homes.
Most people associate 40-year-old Eskaton with assisted living. But its demonstration house is a pitch to the design and building industry for what's possible now in standard senior housing. The new in-home technology on display helps seniors with what they want most: to stay in their own house as long as possible.
So think fitness centers for the brain instead of biceps. (A special computer designed with help from the UCLA Center on Aging offers memory exercises to ward off dementia.) Or picture in-home blood pressure checks on a wireless device that sends results to nurses. Webcams offer personal medical consultations without an office visit. (Intel's new touch-screen Health Guide device asks: "How are you feeling today?" If not so good, it suggests what to do before it turns into trouble.)
The remote monitoring, however, is most interesting to children of aging parents. A "Grand Care" digital system "allows seniors to live at home and offers family members peace of mind they're doing fine," said Kathy Hatten, an Eskaton guide who takes people on tours through the house.
Sensors that look like computer mice and detect motion can be placed throughout the home. If motion falls to an unusually low level — suggesting a fall or medical problem — alerts are sent to children or others who may be down the street or across the country.
This two-bedroom, two-bath house, however, is not just about technology. It also contains small touches you never think about when you're younger. The air filter is near the floor instead of in the ceiling. Doors are 36 inches wide to accommodate wheelchairs. There are no steps to trip on. Shelves are low and electrical sockets are high.
The demonstration house is intended to attract builder interest in an "Eskaton Certified" home program.
One thing is for sure about baby boomers. They don't like to think about life after their current status as "active adults." But if Roseville's new demonstration house is any indicator, that stage, too, will have its perks. Information: www.eskaton.org.
Seniors Encouraged to Review Their Health Care Coverage
Seniors Encouraged to Review Their Health Care Coverage
With just one month left in the Medicare Annual Enrollment Period, the Florida Department of Elder Affairs’ SHINE program is reminding Florida Medicare beneficiaries to carefully evaluate their health care needs.
Every year, Medicare beneficiaries have the opportunity to make changes to their Medicare Prescription Drug or Medicare Advantage Plans during the enrollment period, which ends December 31.
SHINE (Serving Health Insurance Needs of Elders) encourages Medicare beneficiaries to review their benefits for a variety of reasons. Individuals often experience subtle changes in their health over the course of the year, which may change the kind of care they need.
This could directly affect their need for more or less health insurance, the types of prescription drugs they require or their access to particular doctors or pharmacies.
Such health changes can also increase costs for beneficiaries, which can be particularly critical for Medicare beneficiaries on fixed incomes.
SHINE counselors provide free, unbiased one-on-one insurance counseling and community education regarding Medicare options and prescription drug assistance for elders, their family and caregivers.
“With our changing economic climate it's more important than ever for Medicare beneficiaries to make the most of their benefits, enroll in any savings programs for which they qualify, and review their current coverage,” said SHINE Director Alexandra Kruse. “Our volunteer counselors throughout the state can help seniors assess their eligibility for prescription savings programs and whether or not changes to coverage or benefits would lower their costs.”
When beneficiaries review their Medicare coverage, they should remember to Prepare, Compare and Decide.
PREPARE: Medicare enrollees should gather all the information they need to compare and make decisions about health and prescription drug coverage. For instance, they should gather a list of medications, a list of providers (including doctors and pharmacies), and any notices they have received from Social Security or Medicare about changes for next year. This can make comparing plans a simpler and effective process.
COMPARE: Seniors should compare their plans against others available locally to be sure their current coverage is still providing them with essential benefits. As beneficiaries review and compare plans, they should consider whether they are satisfied with the cost, coverage and customer service they currently receive. Seniors can compare all options and search for plans in their area by visiting the Medicare website at www.medicare.gov. Those who need assistance are encouraged to contact the SHINE program by calling Florida’s toll-free Elder Helpline at 1-800-96-ELDER (1-800-963-5337) and asking for a SHINE volunteer counselor.
DECIDE: The final step for each individual is deciding which plan is right. To switch plans, beneficiaries should contact the plans they want to join. Beneficiaries are encouraged to act quickly so they may have a smooth transition into the 2009 benefit year. People with Medicare can receive help reviewing and enrolling in a plan by attending a Medicare Annual Enrollment event or contacting Medicare’s trained customer service representatives at 1-800-MEDICARE (1-800-633-4227). SHINE also provides enrollment assistance via one-on-one counseling over the phone or in person at designated counseling sites and at enrollment events in
With just one month left in the Medicare Annual Enrollment Period, the Florida Department of Elder Affairs’ SHINE program is reminding Florida Medicare beneficiaries to carefully evaluate their health care needs.
Every year, Medicare beneficiaries have the opportunity to make changes to their Medicare Prescription Drug or Medicare Advantage Plans during the enrollment period, which ends December 31.
SHINE (Serving Health Insurance Needs of Elders) encourages Medicare beneficiaries to review their benefits for a variety of reasons. Individuals often experience subtle changes in their health over the course of the year, which may change the kind of care they need.
This could directly affect their need for more or less health insurance, the types of prescription drugs they require or their access to particular doctors or pharmacies.
Such health changes can also increase costs for beneficiaries, which can be particularly critical for Medicare beneficiaries on fixed incomes.
SHINE counselors provide free, unbiased one-on-one insurance counseling and community education regarding Medicare options and prescription drug assistance for elders, their family and caregivers.
“With our changing economic climate it's more important than ever for Medicare beneficiaries to make the most of their benefits, enroll in any savings programs for which they qualify, and review their current coverage,” said SHINE Director Alexandra Kruse. “Our volunteer counselors throughout the state can help seniors assess their eligibility for prescription savings programs and whether or not changes to coverage or benefits would lower their costs.”
When beneficiaries review their Medicare coverage, they should remember to Prepare, Compare and Decide.
PREPARE: Medicare enrollees should gather all the information they need to compare and make decisions about health and prescription drug coverage. For instance, they should gather a list of medications, a list of providers (including doctors and pharmacies), and any notices they have received from Social Security or Medicare about changes for next year. This can make comparing plans a simpler and effective process.
COMPARE: Seniors should compare their plans against others available locally to be sure their current coverage is still providing them with essential benefits. As beneficiaries review and compare plans, they should consider whether they are satisfied with the cost, coverage and customer service they currently receive. Seniors can compare all options and search for plans in their area by visiting the Medicare website at www.medicare.gov. Those who need assistance are encouraged to contact the SHINE program by calling Florida’s toll-free Elder Helpline at 1-800-96-ELDER (1-800-963-5337) and asking for a SHINE volunteer counselor.
DECIDE: The final step for each individual is deciding which plan is right. To switch plans, beneficiaries should contact the plans they want to join. Beneficiaries are encouraged to act quickly so they may have a smooth transition into the 2009 benefit year. People with Medicare can receive help reviewing and enrolling in a plan by attending a Medicare Annual Enrollment event or contacting Medicare’s trained customer service representatives at 1-800-MEDICARE (1-800-633-4227). SHINE also provides enrollment assistance via one-on-one counseling over the phone or in person at designated counseling sites and at enrollment events in
Senior Couple Saved From $2 Foreclosure
Senior Couple Saved From $2 Foreclosure
by Peter G. MillerDecember 1st, 2008
The Albuquerque Journal is reporting that efforts to foreclose on an elderly couple have been stopped. Now you might think that with foreclosures rampant in many areas that big money was at stake, but that was not the situation here: The couple owed all of $2 and the matter was settled with a $4 payment and help from attorneys with the Senior Citizens’ Law Office. Dixie and Paul Williams, says the paper, had obtained an SBA loan in the 1970s and really did owe $1 per year.
When they failed to make the payment to latest owner of the debt, the lender filed for foreclosure. With penalties the amount owed was a whopping $2 and the matter was resolved with a $4 payment. You have to wonder: Is it really a good idea that lenders are allowed to foreclose when so little is owed? This is a case where the mechanics of the law and common sense collide.
Yes, lenders have rights. But the law not only includes words as they are written, it also includes the concept of equity, or fairness. What is fair about a couple in their mid-80s losing their home over $2? You might think that the lender would have grabbed some pocket change to resolve the matter. It would have reduced the lender’s legal fees, eliminated a possible foreclosure from the books and prevented a PR debacle. Hopefully bank regulators will want to review the lender’s books with great care to assure that every nickel and dime are where they should be — and to levy the largest possible penalties if that’s not the case.
Here’s a concept: If the couple’s property has equity, then instead of foreclosing why not suggest a reverse mortgage? The couple could have stayed in place and money would have been available for repairs and living expenses. As to the Senior Citizens’ Law Office, they deserve credit for helping people in need while the Albuquerque Journal should be congratulated for following the old standard of journalism, comforting the afflicted — and afflicting the comfortable.
For the full story, see: Couple Won’t Lose Home Over $2, November 29, 2008.
by Peter G. MillerDecember 1st, 2008
The Albuquerque Journal is reporting that efforts to foreclose on an elderly couple have been stopped. Now you might think that with foreclosures rampant in many areas that big money was at stake, but that was not the situation here: The couple owed all of $2 and the matter was settled with a $4 payment and help from attorneys with the Senior Citizens’ Law Office. Dixie and Paul Williams, says the paper, had obtained an SBA loan in the 1970s and really did owe $1 per year.
When they failed to make the payment to latest owner of the debt, the lender filed for foreclosure. With penalties the amount owed was a whopping $2 and the matter was resolved with a $4 payment. You have to wonder: Is it really a good idea that lenders are allowed to foreclose when so little is owed? This is a case where the mechanics of the law and common sense collide.
Yes, lenders have rights. But the law not only includes words as they are written, it also includes the concept of equity, or fairness. What is fair about a couple in their mid-80s losing their home over $2? You might think that the lender would have grabbed some pocket change to resolve the matter. It would have reduced the lender’s legal fees, eliminated a possible foreclosure from the books and prevented a PR debacle. Hopefully bank regulators will want to review the lender’s books with great care to assure that every nickel and dime are where they should be — and to levy the largest possible penalties if that’s not the case.
Here’s a concept: If the couple’s property has equity, then instead of foreclosing why not suggest a reverse mortgage? The couple could have stayed in place and money would have been available for repairs and living expenses. As to the Senior Citizens’ Law Office, they deserve credit for helping people in need while the Albuquerque Journal should be congratulated for following the old standard of journalism, comforting the afflicted — and afflicting the comfortable.
For the full story, see: Couple Won’t Lose Home Over $2, November 29, 2008.
Tuesday, November 25, 2008
VA Gives Veterans Money to Pay for Elder Care Services
Under the right conditions, about 33% of all seniors in this country could qualify for up to $1,843 a month in additional income from the Department of Veterans Affairs. This money can be used to pay just about anyone to provide elder care services at home. As an example, these funds can be used to pay children, other relatives, friends, home care companies, or domestic workers. Adequate documentation and evidence must be provided in order to receive money from VA for these services, particularly the services provided by family members or other non-professional providers. The National Care Planning Council furnishes detailed instructions and training to those practitioners who wish to help veteran households receive this valuable source of revenue to pay for home care.
This little-known source of money for paying long term care costs is known as Veterans Pension and is available to veterans who served on active duty during a period of war or to the single surviving spouses of these veterans. Pension is also known popularly as the "aid and attendance benefit." Of approximately 35 million Americans age 65 and older in this country, about 11.5 million are veterans who served during a period of war or their surviving spouses. This represents about 33% of the senior population.
The Pension benefit has an income and an asset test. Veteran households with income or assets above the test levels will not qualify for the benefit. Fortunately, there are special provisions that allow -- under certain circumstances -- individuals who would normally fail the tests to still qualify. VA typically does not tell potential applicants about the special provisions. A practitioner who understands how to obtain the aid and attendance benefit can help potential applicants receive the benefit even when they have been told by VA that they do not qualify.
Pension income is often used to pay costs of long term care such as home care, assisted living or nursing home care. That's because the nature of these expenditures allows potential applicants for the aid and attendance benefit to meet the special provisions of the income test.
Over the past 3 1/2 months the National Care Planning Council has received over 750 requests from veterans families all over the country who are trying to find help with their loved ones’ long term care needs. Many of these veterans households would likely qualify for the aid and attendance benefit mentioned above. As a result of these inquiries, the council is looking to train veterans benefits consultants to help veterans obtain their benefits and to handle these requests.
This consultants package not only provides the training but it also provides a listing service, a unique website, a seminar marketing system and business strategies to help consultants reach out to more veterans who might qualify for this benefit.This is a new program. The first trained consultant has been in place for a little over three weeks. In that short time, his personal listing service and personal website, provided by the National Care Planning Council, have already resulted in 15 requests for his services from veterans families seeking help with the aid and attendance benefit. Other consultants who have come online since this first one are experiencing similar results.
If you are interested in becoming a consultant or you know someone who might be you can call the National Care Planning Council at 800-989-8137 or you can check out our consultants training package at www.consultantspackage.com. To learn more about the National Care Planning Council, go to www.longtermcarelink.net.
This little-known source of money for paying long term care costs is known as Veterans Pension and is available to veterans who served on active duty during a period of war or to the single surviving spouses of these veterans. Pension is also known popularly as the "aid and attendance benefit." Of approximately 35 million Americans age 65 and older in this country, about 11.5 million are veterans who served during a period of war or their surviving spouses. This represents about 33% of the senior population.
The Pension benefit has an income and an asset test. Veteran households with income or assets above the test levels will not qualify for the benefit. Fortunately, there are special provisions that allow -- under certain circumstances -- individuals who would normally fail the tests to still qualify. VA typically does not tell potential applicants about the special provisions. A practitioner who understands how to obtain the aid and attendance benefit can help potential applicants receive the benefit even when they have been told by VA that they do not qualify.
Pension income is often used to pay costs of long term care such as home care, assisted living or nursing home care. That's because the nature of these expenditures allows potential applicants for the aid and attendance benefit to meet the special provisions of the income test.
Over the past 3 1/2 months the National Care Planning Council has received over 750 requests from veterans families all over the country who are trying to find help with their loved ones’ long term care needs. Many of these veterans households would likely qualify for the aid and attendance benefit mentioned above. As a result of these inquiries, the council is looking to train veterans benefits consultants to help veterans obtain their benefits and to handle these requests.
This consultants package not only provides the training but it also provides a listing service, a unique website, a seminar marketing system and business strategies to help consultants reach out to more veterans who might qualify for this benefit.This is a new program. The first trained consultant has been in place for a little over three weeks. In that short time, his personal listing service and personal website, provided by the National Care Planning Council, have already resulted in 15 requests for his services from veterans families seeking help with the aid and attendance benefit. Other consultants who have come online since this first one are experiencing similar results.
If you are interested in becoming a consultant or you know someone who might be you can call the National Care Planning Council at 800-989-8137 or you can check out our consultants training package at www.consultantspackage.com. To learn more about the National Care Planning Council, go to www.longtermcarelink.net.
Holiday Blues and the Elderly
Holiday blues and the elderly
With the holidays rapidly approaching, many people will travel to visit elderly relatives. Even if you see your older loved ones frequently or are limited to infrequent visits by distance or other factors, you may notice differences in your loved one during this time of year.Planning for Elder Care (www.longtermcarelink.net) has recently published an article regarding "holiday blues" and depression in the elderly.According to the National Institutes of Health, about two million of the 35 million Americans who are age 65 and older suffer from serious depression. Another five million suffer from less severe forms of the illness. This represents about 20 percent of the senior population, which is a significant percentage.Since depression in the elderly is difficult to diagnose, it is frequently untreated. The symptoms may be easily confused with medical illness, dementia or the aftereffects of poor nutrition. Caregivers and/or family members may be the catalyst for change, through observation of behavioral changes and assisting in seeking treatment for the elderly person.The actual holiday does not cause depression, but often the associated memories of a happier time. Depression can result from loss of a spouse or close friend, a move to another level of care, worries about money in this economy or even a change in the normal routine. Symptoms of depression can also signal an underlying medical problem, such as dementia, chronic pain, diet that is lacking in proper nutrition and vitamins or Vitamin B12 deficiency.Some symptoms to look for in the elderly include: depressed or irritable mood, feelings of worthlessness and sadness, expressions of helplessness, anxiety, loss of interest in daily activities or in decorating for the holidays, loss of appetite, weight loss, failure to consistently attend to personal care and hygiene, fatigue, difficulty concentrating, irresponsible behavior, obsessive thoughts about death and talk about suicide. The older person often denies any difficulties, or may fear a diagnosis of mental illness, thus refusing to acknowledge the need for treatment.Another issue is that depression and dementia have similar symptoms. Depression generally has a rapid mental decline. Motor skills may be slowed but are generally normal. The person may have trouble concentrating, and may worry about impaired memory. However, memory for time and dates, as well as general awareness of the environment remains intact. On the other hand, persons with dementia experience a slow decline, with confusion and memory loss associated with familiar situations. Writing, speaking and other motor skills are impaired, and memory loss is usually not acknowledged by the person who is experiencing symptoms of dementia.A geriatric medical practitioner is recommended for the diagnosis and treatment of depression or dementia symptoms in older individuals. A treatment plan may include cognitive therapy, antidepressants or as simple as steps to relieve loneliness. Underlying medical problems can be assessed at the same time.The Geriatric Mental Health Foundation offers a "Depression Tool Kit" at www.gmhfonline.org/gmhf/consumer/depression_toolkit.html.
With the holidays rapidly approaching, many people will travel to visit elderly relatives. Even if you see your older loved ones frequently or are limited to infrequent visits by distance or other factors, you may notice differences in your loved one during this time of year.Planning for Elder Care (www.longtermcarelink.net) has recently published an article regarding "holiday blues" and depression in the elderly.According to the National Institutes of Health, about two million of the 35 million Americans who are age 65 and older suffer from serious depression. Another five million suffer from less severe forms of the illness. This represents about 20 percent of the senior population, which is a significant percentage.Since depression in the elderly is difficult to diagnose, it is frequently untreated. The symptoms may be easily confused with medical illness, dementia or the aftereffects of poor nutrition. Caregivers and/or family members may be the catalyst for change, through observation of behavioral changes and assisting in seeking treatment for the elderly person.The actual holiday does not cause depression, but often the associated memories of a happier time. Depression can result from loss of a spouse or close friend, a move to another level of care, worries about money in this economy or even a change in the normal routine. Symptoms of depression can also signal an underlying medical problem, such as dementia, chronic pain, diet that is lacking in proper nutrition and vitamins or Vitamin B12 deficiency.Some symptoms to look for in the elderly include: depressed or irritable mood, feelings of worthlessness and sadness, expressions of helplessness, anxiety, loss of interest in daily activities or in decorating for the holidays, loss of appetite, weight loss, failure to consistently attend to personal care and hygiene, fatigue, difficulty concentrating, irresponsible behavior, obsessive thoughts about death and talk about suicide. The older person often denies any difficulties, or may fear a diagnosis of mental illness, thus refusing to acknowledge the need for treatment.Another issue is that depression and dementia have similar symptoms. Depression generally has a rapid mental decline. Motor skills may be slowed but are generally normal. The person may have trouble concentrating, and may worry about impaired memory. However, memory for time and dates, as well as general awareness of the environment remains intact. On the other hand, persons with dementia experience a slow decline, with confusion and memory loss associated with familiar situations. Writing, speaking and other motor skills are impaired, and memory loss is usually not acknowledged by the person who is experiencing symptoms of dementia.A geriatric medical practitioner is recommended for the diagnosis and treatment of depression or dementia symptoms in older individuals. A treatment plan may include cognitive therapy, antidepressants or as simple as steps to relieve loneliness. Underlying medical problems can be assessed at the same time.The Geriatric Mental Health Foundation offers a "Depression Tool Kit" at www.gmhfonline.org/gmhf/consumer/depression_toolkit.html.
Reinventing nursing homes by putting patients first
FOCUS: NURSING HOMES
Reinventing nursing homes by putting patients first
By Henry L. Davis
NEWS MEDICAL REPORTER
Frank Neureuter, sitting comfortably in a motorized scooter at Beechwood Nursing Home, doesn’t look like anyone ready to join a revolution.
Yet, at 82, the retired Buffalo businessman finds himself embracing a small but growing movement to fundamentally change the way care is provided to the elderly.
Instead of a corridor lined with residents slumped in wheelchairs, he lives in a smaller “household” with a bell and mailbox at the front door.
The nursing station, where staff used to congregate, is gone. So is the call-bell system.
Neureuter can get up in the morning when he wants. He can eat a breakfast cooked to order. He has a say over how he spends his day.
“It’s a world of difference from when I came here four years ago,” he said.
The nursing home industry is one of the most regulated businesses in the nation. Nursing home operations have become so regimented in order to control risks and costs that buildings look alike, and residents have virtually every decision made for them, from when to get up to what to eat.
The regulations, although well-meaning, have combined with an outdated payment system to stifle innovation. There’s little incentive to raise quality above minimum standards.
Today, too many nursing homes offer a passionless, hospital-like service built for efficiency. It may have made sense decades ago, but now the homes turn people off, struggle with high employee turnover and continue to experience quality problems.
Against this backdrop, reformers in recent years have pushed for a radical rethinking of the long-term care system that’s become known as “culture change.”
A few nursing homes around the country have adopted some aspects of the movement. Now, advocates in Western New York want to turn culture change into a regionwide initiative, making this community the first in the United States to attempt a transformation in elder care on a large scale.
“If we continue to provide care and treat staff the way we currently do, we will have a crisis,” said Robert Meiss, chief executive of Beechwood Continuing Care in Getzville.
Beechwood is among more than a dozen nursing homes and other organizations, working with funding from the John R. Oishei Foundation, to pull together what’s being called the Western New York Alliance for Person-Centered Care.
The goal: Let their colleagues know there is a compelling alternative to business as usual and make it a reality.
“All people have ever known in the nursing home industry is the institutional model in which all choice and variation is removed,” Meiss said.
Culture change is a general term describing an assortment of different efforts that have one thing in common: The priority is care for the elderly, not the demands of the institution.
Sounds simple, except that it calls for an industry resistant to change to reorganize completely from the top down.
“This doesn’t require a fancy proton beam scanner or a wonder drug. It’s about cooperating to do the things we know are right. The problem is we have a system that devalues imagination. You will never find in the same sentence the words imagination and long-term care,” said Dr. Bill Thomas, a leading authority on elder care.
Thomas in 1991 founded the Eden Alternative, an organization that pushes existing nursing homes to adopt such policies as treating staff the way they want the staff to treat elders, giving workers and residents more decision-making authority and making facilities less institutional.
More recently, he has pioneered Green Houses — small, homelike residences for 10 to 12 people, with private rooms and baths arranged around a kitchen, dining room and living area.
“We need to rebuild the entire field — everything,” Thomas said during a recent stop in Buffalo. “The system we work in every day betrays whatever noble intentions we have.”
Nursing homes felt little pressure to change the design of facilities until 1987, when Congress required operators to consider resident rights, autonomy, choice, control and dignity.
But even forward-thinking operators face a challenge: How do you reduce the boredom and anxiety in homes, yet keep them safe and able to cost-effectively provide medical help?
Beechwood offers an example of one strategy. It is slowly converting its 40-bed units into smaller households and neighborhoods, with 12 to 18 beds per household. The unused semiprivate bedrooms have been replaced with a kitchen, dining room and living area.
A choice of hot food is served from a steam table instead of residents waiting for a lukewarm meal in a central dining hall. There’s a refrigerator stocked with snacks that is available all the time.
It is about more than aesthetics.
Household workers no longer rotate throughout the building, allowing them to get to know the residents and their preferences. No one does only food service or housekeeping or laundry. Everyone is expected to pitch in, as needed, just like at home.
“The big change for employees is that we’re more autonomous. We’re expected to get to know residents and come up with our own ideas to reduce the routine, to make things more fun,” said Jodie Branch, a household coordinator, a new position aimed at smoothing communication among management, staff and residents.
Beechwood is among a few early adopters of some elements of culture change. Others in the Buffalo area include ElderWood Senior Care, Briody Health Care Facility and the Catholic Health System’s Renaissance Project in the former Our Lady of Victory Hospital.
The new nursing home at OLV has adopted the household model and also moved to private rooms.
Advocates say that if nursing homes are serious about the dignity and autonomy of residents, as well as preventing the spread of infections, they will incorporate private rooms in new facilities.
OLV is carpeted and filled with natural light. There is no longer an overhead paging system. The nurses station is hidden. The residents eat on china and not plastic.
The hallways aren’t filled with laundry carts and the smell of dirty diapers. An effort is made to offer a choice of food and serve it hot.
“We want people to see and smell food being prepared, just like you do in your home,” said Aimee Gomlak, vice president for strategic redevelopment for the Catholic Health System.
Like other nursing homes most engaged in culture change, OLV and Beechwood report that residents are more satisfied and healthy, and workers are happier.
At OLV, the facility is seeing weight gain among residents and a reduction in the use of nutritional supplements, as well as a reduction in the use of anti-anxiety medications, Gomlak said.
One key to success will be signs of lower staff turnover, a chronic problem at nursing homes.
“You can’t implement an expensive program, train your employees and then have them leave,” Gomlak said.
A survey released this year by the Commonwealth Fund found that only 5 percent of nursing homes describe themselves as completely adopting culture change.
Resistance is about more than an unwillingness to change.
Operators question whether regulators will punish them for doing things differently. They remain skeptical about the costs, especially with a reimbursement system biased toward acute care. They worry about lawsuits from families if giving residents more independence leads to injuries.
At Beechwood this summer, officials spent days deciding whether to allow an elderly woman to sit outside by herself and read a book, something they would not have allowed in the past.
“All you think about is whether they’re going to fall or walk away in confusion and get lost,” said Susan Moran, the facility’s neighborhood director.
“For us, it was such a big deal to let her out that we celebrated,” she said.
There is evidence that culture change makes good business sense in addition to being the right thing to do, but advocates must make the case.
“You have to do well to do good, and we have to sell this as good business. The good news is it is,” said Bonnie Kantor, executive director of the nonprofit Pioneer Network, a national advocacy group that formed in 1997 to promote reforms.
If you ask Neureuter at Beechwood, there is no doubt.
“I’ve lived both ways, and I like what’s happening now,” he said. “You get to do things how you want to do them.”
hdavis@buffnews.com
Reinventing nursing homes by putting patients first
By Henry L. Davis
NEWS MEDICAL REPORTER
Frank Neureuter, sitting comfortably in a motorized scooter at Beechwood Nursing Home, doesn’t look like anyone ready to join a revolution.
Yet, at 82, the retired Buffalo businessman finds himself embracing a small but growing movement to fundamentally change the way care is provided to the elderly.
Instead of a corridor lined with residents slumped in wheelchairs, he lives in a smaller “household” with a bell and mailbox at the front door.
The nursing station, where staff used to congregate, is gone. So is the call-bell system.
Neureuter can get up in the morning when he wants. He can eat a breakfast cooked to order. He has a say over how he spends his day.
“It’s a world of difference from when I came here four years ago,” he said.
The nursing home industry is one of the most regulated businesses in the nation. Nursing home operations have become so regimented in order to control risks and costs that buildings look alike, and residents have virtually every decision made for them, from when to get up to what to eat.
The regulations, although well-meaning, have combined with an outdated payment system to stifle innovation. There’s little incentive to raise quality above minimum standards.
Today, too many nursing homes offer a passionless, hospital-like service built for efficiency. It may have made sense decades ago, but now the homes turn people off, struggle with high employee turnover and continue to experience quality problems.
Against this backdrop, reformers in recent years have pushed for a radical rethinking of the long-term care system that’s become known as “culture change.”
A few nursing homes around the country have adopted some aspects of the movement. Now, advocates in Western New York want to turn culture change into a regionwide initiative, making this community the first in the United States to attempt a transformation in elder care on a large scale.
“If we continue to provide care and treat staff the way we currently do, we will have a crisis,” said Robert Meiss, chief executive of Beechwood Continuing Care in Getzville.
Beechwood is among more than a dozen nursing homes and other organizations, working with funding from the John R. Oishei Foundation, to pull together what’s being called the Western New York Alliance for Person-Centered Care.
The goal: Let their colleagues know there is a compelling alternative to business as usual and make it a reality.
“All people have ever known in the nursing home industry is the institutional model in which all choice and variation is removed,” Meiss said.
Culture change is a general term describing an assortment of different efforts that have one thing in common: The priority is care for the elderly, not the demands of the institution.
Sounds simple, except that it calls for an industry resistant to change to reorganize completely from the top down.
“This doesn’t require a fancy proton beam scanner or a wonder drug. It’s about cooperating to do the things we know are right. The problem is we have a system that devalues imagination. You will never find in the same sentence the words imagination and long-term care,” said Dr. Bill Thomas, a leading authority on elder care.
Thomas in 1991 founded the Eden Alternative, an organization that pushes existing nursing homes to adopt such policies as treating staff the way they want the staff to treat elders, giving workers and residents more decision-making authority and making facilities less institutional.
More recently, he has pioneered Green Houses — small, homelike residences for 10 to 12 people, with private rooms and baths arranged around a kitchen, dining room and living area.
“We need to rebuild the entire field — everything,” Thomas said during a recent stop in Buffalo. “The system we work in every day betrays whatever noble intentions we have.”
Nursing homes felt little pressure to change the design of facilities until 1987, when Congress required operators to consider resident rights, autonomy, choice, control and dignity.
But even forward-thinking operators face a challenge: How do you reduce the boredom and anxiety in homes, yet keep them safe and able to cost-effectively provide medical help?
Beechwood offers an example of one strategy. It is slowly converting its 40-bed units into smaller households and neighborhoods, with 12 to 18 beds per household. The unused semiprivate bedrooms have been replaced with a kitchen, dining room and living area.
A choice of hot food is served from a steam table instead of residents waiting for a lukewarm meal in a central dining hall. There’s a refrigerator stocked with snacks that is available all the time.
It is about more than aesthetics.
Household workers no longer rotate throughout the building, allowing them to get to know the residents and their preferences. No one does only food service or housekeeping or laundry. Everyone is expected to pitch in, as needed, just like at home.
“The big change for employees is that we’re more autonomous. We’re expected to get to know residents and come up with our own ideas to reduce the routine, to make things more fun,” said Jodie Branch, a household coordinator, a new position aimed at smoothing communication among management, staff and residents.
Beechwood is among a few early adopters of some elements of culture change. Others in the Buffalo area include ElderWood Senior Care, Briody Health Care Facility and the Catholic Health System’s Renaissance Project in the former Our Lady of Victory Hospital.
The new nursing home at OLV has adopted the household model and also moved to private rooms.
Advocates say that if nursing homes are serious about the dignity and autonomy of residents, as well as preventing the spread of infections, they will incorporate private rooms in new facilities.
OLV is carpeted and filled with natural light. There is no longer an overhead paging system. The nurses station is hidden. The residents eat on china and not plastic.
The hallways aren’t filled with laundry carts and the smell of dirty diapers. An effort is made to offer a choice of food and serve it hot.
“We want people to see and smell food being prepared, just like you do in your home,” said Aimee Gomlak, vice president for strategic redevelopment for the Catholic Health System.
Like other nursing homes most engaged in culture change, OLV and Beechwood report that residents are more satisfied and healthy, and workers are happier.
At OLV, the facility is seeing weight gain among residents and a reduction in the use of nutritional supplements, as well as a reduction in the use of anti-anxiety medications, Gomlak said.
One key to success will be signs of lower staff turnover, a chronic problem at nursing homes.
“You can’t implement an expensive program, train your employees and then have them leave,” Gomlak said.
A survey released this year by the Commonwealth Fund found that only 5 percent of nursing homes describe themselves as completely adopting culture change.
Resistance is about more than an unwillingness to change.
Operators question whether regulators will punish them for doing things differently. They remain skeptical about the costs, especially with a reimbursement system biased toward acute care. They worry about lawsuits from families if giving residents more independence leads to injuries.
At Beechwood this summer, officials spent days deciding whether to allow an elderly woman to sit outside by herself and read a book, something they would not have allowed in the past.
“All you think about is whether they’re going to fall or walk away in confusion and get lost,” said Susan Moran, the facility’s neighborhood director.
“For us, it was such a big deal to let her out that we celebrated,” she said.
There is evidence that culture change makes good business sense in addition to being the right thing to do, but advocates must make the case.
“You have to do well to do good, and we have to sell this as good business. The good news is it is,” said Bonnie Kantor, executive director of the nonprofit Pioneer Network, a national advocacy group that formed in 1997 to promote reforms.
If you ask Neureuter at Beechwood, there is no doubt.
“I’ve lived both ways, and I like what’s happening now,” he said. “You get to do things how you want to do them.”
hdavis@buffnews.com
Wednesday, November 19, 2008
Elder Care Marketing Expert Offers Free 2009 Marketing Kick-Start CD to all Senior Service Providers
Elder Care Marketing Expert Offers Free 2009 Marketing Kick-Start CD to all Senior Service Providers
Valerie VanBooven RN BSN, and an elder care marketing expert, released her 2009 Marketing Kick-Start CD this week. LTC Expert Publications and http://www.seniorservicegold.com/ are giving away the CD at no charge to any senior service provider. Over 300 home care businesses, elder care services, adult day care, assisted living facilities, nursing home providers, financial planners, reverse mortgage loan consultants, and elder law attorneys have already requested the material.
St. Louis, MO (PRWEB) November 19, 2008 -- Valerie VanBooven RN BSN, and elder care marketing expert released her 2009 Marketing Kick-Start CD this week.
LTC Expert Publications and http://www.seniorservicegold.com/ are giving away the CD at no charge to any senior service provider.
If you are marketing elder care, marketing home care services, or marketing any senior service for that matter, now is the time to get your tools lined up for a jump on the competition in early 2009!
Over 300 home care businesses, elder care services, adult day care, assisted living facilities, nursing home providers, financial planners, reverse mortgage loan consultants, and elder law attorneys have already requested the material.
VanBooven comments, "This has been a tough year for small business owners- even in health care. We wanted to provide some inspiration and motivation for 2009, along with innovative low-cost marketing ideas that will help any senior service provider excel in the coming months!"
Valerie and her staff talk to hundreds of elder care, home care and other senior service providers each month who need sound marketing advice. LTC Expert Publications is committed to providing these small business owners with the tools they need to succeed in even the toughest economies.
"If you are marketing elder care, marketing home care services, or marketing any senior service for that matter, now is the time to get your tools lined up for a jump on the competition in early 2009!," states Valerie
Some of the topics covered on the CD include internet and website techniques that turn leads into clients, video marketing, article marketing, print and collateral materials, added value services, networking, autoresponders, book authoring, and much more.
Anyone who is interested in the 2009 Marketing Kick-Start CD is welcome to request their copy by visiting http://www.seniorservicegold.com/
###
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Valerie VanBooven RN BSN, and an elder care marketing expert, released her 2009 Marketing Kick-Start CD this week. LTC Expert Publications and http://www.seniorservicegold.com/ are giving away the CD at no charge to any senior service provider. Over 300 home care businesses, elder care services, adult day care, assisted living facilities, nursing home providers, financial planners, reverse mortgage loan consultants, and elder law attorneys have already requested the material.
St. Louis, MO (PRWEB) November 19, 2008 -- Valerie VanBooven RN BSN, and elder care marketing expert released her 2009 Marketing Kick-Start CD this week.
LTC Expert Publications and http://www.seniorservicegold.com/ are giving away the CD at no charge to any senior service provider.
If you are marketing elder care, marketing home care services, or marketing any senior service for that matter, now is the time to get your tools lined up for a jump on the competition in early 2009!
Over 300 home care businesses, elder care services, adult day care, assisted living facilities, nursing home providers, financial planners, reverse mortgage loan consultants, and elder law attorneys have already requested the material.
VanBooven comments, "This has been a tough year for small business owners- even in health care. We wanted to provide some inspiration and motivation for 2009, along with innovative low-cost marketing ideas that will help any senior service provider excel in the coming months!"
Valerie and her staff talk to hundreds of elder care, home care and other senior service providers each month who need sound marketing advice. LTC Expert Publications is committed to providing these small business owners with the tools they need to succeed in even the toughest economies.
"If you are marketing elder care, marketing home care services, or marketing any senior service for that matter, now is the time to get your tools lined up for a jump on the competition in early 2009!," states Valerie
Some of the topics covered on the CD include internet and website techniques that turn leads into clients, video marketing, article marketing, print and collateral materials, added value services, networking, autoresponders, book authoring, and much more.
Anyone who is interested in the 2009 Marketing Kick-Start CD is welcome to request their copy by visiting http://www.seniorservicegold.com/
###
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Monday, November 17, 2008
Elder Care and Senior Service Video Program
Here is a letter that I sent out to all of our participants- what a FANTASTIC PROGRAM!!! I encourage everyone to give it a try. It works wonderfully, and we have streamlined the process down to a fine science!Read on....
Hi everyone, wow, what a wild few weeks. As you can imagine, we had a fantastic (and overwhelming) response to the video marketing program. I am happy to report that everyone's videos are online, AND all of your videos have placed on CD and mailed to you as of today.
Here is some insight and next steps for this program:
1. The program works exactly as we had anticipated- everyone found their way to the first page of google.com. As you can see, those results don't always last forever, depending on your location, metro area etc. We knew that.
2. That's why this is a monthly upload program. Without a series of videos going out each month, it only works for a very short period of time. Stick with us, and you will have a lot of consistency for leads and visibility into 2009.
3. Next, some of you are wondering how we do this- we do have a technician and a program that does a majority of the work for us, but as you know by now, I personally voice over every video and "render" them myself. The data entry for each of you on the front end is also a BIG JOB. (Thanks LTC Staff!!!)
4. Can we make this process easier and smoother for all concerned? Why yes we can! Here's the plan....you have all "approved" a basic template for your videos- logos, wording etc. We will use the same basic format for everything, but change the subject, and 1 or 2 slides for each video to add new content. The process moving foreward will be much quicker, and much easier.
5. What about the articles? Yes, they are moving forward too. We just wanted to make sure without a doubt that EVERYONE was uploaded in November. We have already started spinning articles that match your videos on to the internet (another fancy dancy program we have here at LTC "IT" Headquarters), and we will be showing you those results as they become available.
6. Goals: Let's not lose sight of what this program is designed to do for you- put you NATURALLY (without spending thousands of dollars on google ads) on the first page of google.com. These videos can also be placed on your websites, and I would encourage that!
7. Coming next: December template approvals. Watch your email for these coming soon. Watch your mailboxes for a little package from us with your first master copy of 3 short videos.
8. Finally- in putting together these videos, we have noted that many of you need website upgrades and modifications to content and call to action. We are happy to help with recommendations in these areas, but we aren't website designers. The key is to drive people to your websites, but if your website isn't converting leads into clients, no amount of natural or pay per click advertising will increase your bottom line. Take a serious look at your content and let us know if you would like our recommendations. (BTW, get rid of typos, bad grammar, etc- we are by NO means perfect around here, but your websites needs to be REALLY nicely written.)
Thank you for your business, we think you all are the best
(and the smartest marketers of all time).
Sincerely Yours,Valerie VanBooven RN BSN
-- Valerie VanBooven RN BSN
LTC Expert Publications LLC
mailto:LLCvalerie@theltcexpert.com
http://www.myseniorservice.com/
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Hi everyone, wow, what a wild few weeks. As you can imagine, we had a fantastic (and overwhelming) response to the video marketing program. I am happy to report that everyone's videos are online, AND all of your videos have placed on CD and mailed to you as of today.
Here is some insight and next steps for this program:
1. The program works exactly as we had anticipated- everyone found their way to the first page of google.com. As you can see, those results don't always last forever, depending on your location, metro area etc. We knew that.
2. That's why this is a monthly upload program. Without a series of videos going out each month, it only works for a very short period of time. Stick with us, and you will have a lot of consistency for leads and visibility into 2009.
3. Next, some of you are wondering how we do this- we do have a technician and a program that does a majority of the work for us, but as you know by now, I personally voice over every video and "render" them myself. The data entry for each of you on the front end is also a BIG JOB. (Thanks LTC Staff!!!)
4. Can we make this process easier and smoother for all concerned? Why yes we can! Here's the plan....you have all "approved" a basic template for your videos- logos, wording etc. We will use the same basic format for everything, but change the subject, and 1 or 2 slides for each video to add new content. The process moving foreward will be much quicker, and much easier.
5. What about the articles? Yes, they are moving forward too. We just wanted to make sure without a doubt that EVERYONE was uploaded in November. We have already started spinning articles that match your videos on to the internet (another fancy dancy program we have here at LTC "IT" Headquarters), and we will be showing you those results as they become available.
6. Goals: Let's not lose sight of what this program is designed to do for you- put you NATURALLY (without spending thousands of dollars on google ads) on the first page of google.com. These videos can also be placed on your websites, and I would encourage that!
7. Coming next: December template approvals. Watch your email for these coming soon. Watch your mailboxes for a little package from us with your first master copy of 3 short videos.
8. Finally- in putting together these videos, we have noted that many of you need website upgrades and modifications to content and call to action. We are happy to help with recommendations in these areas, but we aren't website designers. The key is to drive people to your websites, but if your website isn't converting leads into clients, no amount of natural or pay per click advertising will increase your bottom line. Take a serious look at your content and let us know if you would like our recommendations. (BTW, get rid of typos, bad grammar, etc- we are by NO means perfect around here, but your websites needs to be REALLY nicely written.)
Thank you for your business, we think you all are the best
(and the smartest marketers of all time).
Sincerely Yours,Valerie VanBooven RN BSN
-- Valerie VanBooven RN BSN
LTC Expert Publications LLC
mailto:LLCvalerie@theltcexpert.com
http://www.myseniorservice.com/
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Friday, November 14, 2008
Our Free 2009 Marketing Kick Start CD for Senior Service Providers is READY!
Our Free 2009 Marketing Kick Start CD for Senior Service Providers is READY!
You've been following our marketing messages and emails for some time now! As a "thank you" for signing up for our fr...ee email information, we want to send you a brand new CD that we just created to kick start your 2009 marketing plans (oh, and it's FR...EE)! All you have to do is sign up to receive it at www.MySeniorService.com
We are committed to making sure that we can reach a many of our clients as possible with a refreshing plan for knocking the BALL OUT OF THE PARK in 2009. You CD will be mailed right before Thanksgiving, so get on the delivery list today!
Thanks from all of us at LTC Expert Publications LLC.
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
You've been following our marketing messages and emails for some time now! As a "thank you" for signing up for our fr...ee email information, we want to send you a brand new CD that we just created to kick start your 2009 marketing plans (oh, and it's FR...EE)! All you have to do is sign up to receive it at www.MySeniorService.com
We are committed to making sure that we can reach a many of our clients as possible with a refreshing plan for knocking the BALL OUT OF THE PARK in 2009. You CD will be mailed right before Thanksgiving, so get on the delivery list today!
Thanks from all of us at LTC Expert Publications LLC.
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Holidays Mark Turning Point for Many Families with Aging Relatives
Holidays Mark Turning Point for Many Families with Aging Relatives
Articles / dBNews Triangle Date: Thursday, November 13, 2008 07:28:06
Survey Shows Growing Interest in Employer-Sponsored Elder Care Assistance RALEIGH -- As families come together for the holidays, they often notice that older family members are not able to take care of themselves like they used to.
Concern for older family members is increasing along with the aging population, and making informed decisions about elder care can be very stressful and time-consuming. Finding appropriate, quality care for aging family members is a paramount concern for many working adults, and worrying about this major decision can take a heavy toll on work-life balance.
A national survey of working adults commissioned by Workplace Options (WPO), the largest provider of work-life employee benefits in America, found that more than half of the respondents are concerned that an older family member may not be able to take care of themselves on their own and need assistance. Of those respondents, thirty percent have an older family member that needs additional in-home help or placement.
WPO's poll also indicates that 54 percent of respondents would utilize senior care resources if provided by their employer. "After the holidays, WPO usually experiences a spike in calls about elder care assistance," said Dean Debnam, chief executive officer for WPO. "During these annual gatherings, many families find themselves in a new and difficult situation with their aging parents or relatives. While the family is together, it's a good time to pay attention to older family members, see how they are managing and determine if they need assistance."
Work-life services, such as WPO's Advantage Geriatric Care Assist, Care Coach and Back-Up Care Advantage, are providing employees with customized solutions to help them provide a safe and independent lifestyle for their parent or loved one. For example, with WPO's award-winning Care Coach, employees and employee families can receive help with a senior care plan
telephonically -- well-suited for virtual meetings with family members in different geographical locations. Services such as Back-Up Care Advantage provide family members with emergency back-up care services for seniors in the event other care plans fail.
"More than half of workers polled feel it's very important for employers to provide caregiving assistance benefits to their employees," said Alan King, president and chief operating officer for WPO. "Openly supporting employees who are facing elder care challenges is critical to making them feel like they don't have to manage this major transition alone. With easy access to caregiving resources, employees can focus on their other work and other responsibilities knowing that they have both support and informed options."
When visiting older family members during the holidays, there are a variety of indicators that could signal a family member's need for assistance. WPO advises to look for signs such as a change in eating habits or grooming, mail and bills piling up or a formerly neat home becoming untidy. Difficulties with memory, failure to take medications or unsteadiness when standing or walking are also signs to watch out for.
The national survey, conducted by the North Carolina firm of Public Policy Polling on October 17-19, polled 715 working adults. The survey has a margin of error of +/- 3.7%. About Workplace Options Workplace Options (WPO) is America's largest provider of work-life services. WPO's market-leading products are recognized for their innovative Web delivery, flexibility and affordable pricing. WPO also offers network management solutions and 24/7 call center services that help EAPs run their businesses more profitably and efficiently.
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Articles / dBNews Triangle Date: Thursday, November 13, 2008 07:28:06
Survey Shows Growing Interest in Employer-Sponsored Elder Care Assistance RALEIGH -- As families come together for the holidays, they often notice that older family members are not able to take care of themselves like they used to.
Concern for older family members is increasing along with the aging population, and making informed decisions about elder care can be very stressful and time-consuming. Finding appropriate, quality care for aging family members is a paramount concern for many working adults, and worrying about this major decision can take a heavy toll on work-life balance.
A national survey of working adults commissioned by Workplace Options (WPO), the largest provider of work-life employee benefits in America, found that more than half of the respondents are concerned that an older family member may not be able to take care of themselves on their own and need assistance. Of those respondents, thirty percent have an older family member that needs additional in-home help or placement.
WPO's poll also indicates that 54 percent of respondents would utilize senior care resources if provided by their employer. "After the holidays, WPO usually experiences a spike in calls about elder care assistance," said Dean Debnam, chief executive officer for WPO. "During these annual gatherings, many families find themselves in a new and difficult situation with their aging parents or relatives. While the family is together, it's a good time to pay attention to older family members, see how they are managing and determine if they need assistance."
Work-life services, such as WPO's Advantage Geriatric Care Assist, Care Coach and Back-Up Care Advantage, are providing employees with customized solutions to help them provide a safe and independent lifestyle for their parent or loved one. For example, with WPO's award-winning Care Coach, employees and employee families can receive help with a senior care plan
telephonically -- well-suited for virtual meetings with family members in different geographical locations. Services such as Back-Up Care Advantage provide family members with emergency back-up care services for seniors in the event other care plans fail.
"More than half of workers polled feel it's very important for employers to provide caregiving assistance benefits to their employees," said Alan King, president and chief operating officer for WPO. "Openly supporting employees who are facing elder care challenges is critical to making them feel like they don't have to manage this major transition alone. With easy access to caregiving resources, employees can focus on their other work and other responsibilities knowing that they have both support and informed options."
When visiting older family members during the holidays, there are a variety of indicators that could signal a family member's need for assistance. WPO advises to look for signs such as a change in eating habits or grooming, mail and bills piling up or a formerly neat home becoming untidy. Difficulties with memory, failure to take medications or unsteadiness when standing or walking are also signs to watch out for.
The national survey, conducted by the North Carolina firm of Public Policy Polling on October 17-19, polled 715 working adults. The survey has a margin of error of +/- 3.7%. About Workplace Options Workplace Options (WPO) is America's largest provider of work-life services. WPO's market-leading products are recognized for their innovative Web delivery, flexibility and affordable pricing. WPO also offers network management solutions and 24/7 call center services that help EAPs run their businesses more profitably and efficiently.
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Sunday, November 9, 2008
Our Free 2009 Marketing Kick Start CD for Senior Service Providers is READY!
You've been following our marketing messages and emails for some time now! As a "thank you" for signing up for our fr...ee email information, we want to send you a brand new CD that we just created to kick start your 2009 marketing plans (oh, and it's FR...EE)!
All you have to do is register at www.MySeniorService.com
We are committed to making sure that we can reach a many of our clients as possible with a refreshing plan for knocking the BALL OUT OF THE PARK in 2009. You CD will be mailed right before Thanksgiving, so get on the delivery list today!
Thanks from all of us at LTC Expert Publications LLC. Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 faxFollow me on Twitter: http://twitter.com/vvanboovenFollow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profileLinkedIn: http://www.linkedin.com/in/vvanbooven
All you have to do is register at www.MySeniorService.com
We are committed to making sure that we can reach a many of our clients as possible with a refreshing plan for knocking the BALL OUT OF THE PARK in 2009. You CD will be mailed right before Thanksgiving, so get on the delivery list today!
Thanks from all of us at LTC Expert Publications LLC. Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 faxFollow me on Twitter: http://twitter.com/vvanboovenFollow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profileLinkedIn: http://www.linkedin.com/in/vvanbooven
Friday, November 7, 2008
Congressman wants to care for the caregivers
Congressman wants to care for the caregivers
Plan would give tax credit to those supporting elderly
By Joe Darrow
write the author
November 06, 2008 01:49 PMThink health care costs are just too high? Imagine the burden for those supporting not only themselves and their children, but their elderly, injury-and-disease-prone parents as well.Rep. Steve Israel (D-Dix Hills) is responding to such a scenario, which he said affects some 34 million Americans, with two new bills.The first boosts funding from $166 to $250 million for the National Family Caregiver Support Program, which provides financial aid to states for programs to inform, counsel or train caregivers, and provide them with support groups and respite care, according to an Israel press release. The measure also creates a $10 million campaign to disburse long-term care information.The other bill would extend the scope of the federal dependent-care income tax credit, which can provide a family with up to $1,200 for elder care expenses. Currently, only residents providing caring for aging relatives who live in their home are eligible; Israel's measure would extend it to those supporting the care of seniors living elsewhere, a group which encompasses more than half of elder caregivers, according to the congressman."My legislation will go a long way toward providing relief, financial stability and compassionate care for parents and grandparents," Israel said.The cost of supporting senior relatives can be daunting. According to the congressman, the average price to place a relative in a private nursing home for one year averages about $134,000 in New York State, while the median cost of adult day care in this state is about $90. The AARP estimates the nationwide value of unpaid family caregiving to amount to $350 million a year, equal to the entirety of Medicare spending.Local lawmakers said Israel's federal funding boost would improve the plight of their Long Island constituents.Families are tapping into their life savings or children's college tuition fund to provide their elderly parents with costly care, said Steve Stern (D-Dix Hills), chairman of the Suffolk County Legislature's veterans and senior citizens committee. Some, like Ginnie Moore of Sayville, who spoke at the Friday press conference at the Gerwin Jewish Center in Commack, are forced to give up their jobs to care for mentally or physically incapacitated relatives if they cannot afford full-time nurse supervision.But balancing a job, a family and supervision of a relative with, for example, Alzheimer's disease, takes a toll. Such default familial caregivers "need respite and the time it takes to be able to devote to themselves and their own well-being," Stern said. "In these particularly challenging times, caregivers can't be expected to go it alone."
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Plan would give tax credit to those supporting elderly
By Joe Darrow
write the author
November 06, 2008 01:49 PMThink health care costs are just too high? Imagine the burden for those supporting not only themselves and their children, but their elderly, injury-and-disease-prone parents as well.Rep. Steve Israel (D-Dix Hills) is responding to such a scenario, which he said affects some 34 million Americans, with two new bills.The first boosts funding from $166 to $250 million for the National Family Caregiver Support Program, which provides financial aid to states for programs to inform, counsel or train caregivers, and provide them with support groups and respite care, according to an Israel press release. The measure also creates a $10 million campaign to disburse long-term care information.The other bill would extend the scope of the federal dependent-care income tax credit, which can provide a family with up to $1,200 for elder care expenses. Currently, only residents providing caring for aging relatives who live in their home are eligible; Israel's measure would extend it to those supporting the care of seniors living elsewhere, a group which encompasses more than half of elder caregivers, according to the congressman."My legislation will go a long way toward providing relief, financial stability and compassionate care for parents and grandparents," Israel said.The cost of supporting senior relatives can be daunting. According to the congressman, the average price to place a relative in a private nursing home for one year averages about $134,000 in New York State, while the median cost of adult day care in this state is about $90. The AARP estimates the nationwide value of unpaid family caregiving to amount to $350 million a year, equal to the entirety of Medicare spending.Local lawmakers said Israel's federal funding boost would improve the plight of their Long Island constituents.Families are tapping into their life savings or children's college tuition fund to provide their elderly parents with costly care, said Steve Stern (D-Dix Hills), chairman of the Suffolk County Legislature's veterans and senior citizens committee. Some, like Ginnie Moore of Sayville, who spoke at the Friday press conference at the Gerwin Jewish Center in Commack, are forced to give up their jobs to care for mentally or physically incapacitated relatives if they cannot afford full-time nurse supervision.But balancing a job, a family and supervision of a relative with, for example, Alzheimer's disease, takes a toll. Such default familial caregivers "need respite and the time it takes to be able to devote to themselves and their own well-being," Stern said. "In these particularly challenging times, caregivers can't be expected to go it alone."
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Wanted: New solutions to elder-care crisis
Wanted: New solutions to elder-care crisis
AMA Government Solutions Update SmartBrief 11/05/2008
The aging population is costing U.S. businesses as much as $33.6 billion a year in lost productivity and absenteeism as more workers are distracted by the need to care for their elderly parents. In seeking to address the problem, most organizations model their solutions on the programs they offer for child care. But those programs don't necessarily apply, Jane Gross says. "For instance, most pregnant workers know when they will take maternity leave and for how long," she says. "But someone responsible for an aged parent faces an unpredictable series of crises. When the unexpected happens, the caregiver must use some of the time off granted under the federal Family and Medical Leave Act or depend on the good will of a supervisor." New York Times, The (10/28)
Valerie VanBooven RN BSN
LTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
AMA Government Solutions Update SmartBrief 11/05/2008
The aging population is costing U.S. businesses as much as $33.6 billion a year in lost productivity and absenteeism as more workers are distracted by the need to care for their elderly parents. In seeking to address the problem, most organizations model their solutions on the programs they offer for child care. But those programs don't necessarily apply, Jane Gross says. "For instance, most pregnant workers know when they will take maternity leave and for how long," she says. "But someone responsible for an aged parent faces an unpredictable series of crises. When the unexpected happens, the caregiver must use some of the time off granted under the federal Family and Medical Leave Act or depend on the good will of a supervisor." New York Times, The (10/28)
Valerie VanBooven RN BSN
LTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Ultimate PR Success- Get More Interviews- TV/Radio/Newspaper!
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/296665278
Join us for a Webinar on November 12Who wants more PR for their senior service business?
I never thought I would be quoted in Time Magazine, or appear 4 times on the Today Show, or on CNNFN's Your Money. But, having worked the PR system with my first book, I learned that with a little persistence, anything is possible!
You can have the same local success when you know how, when, and why to submit information to your local press and TV/Radio personalities!
Learn how to format a press release. Learn why headlines make ALL the difference. Learn who to call and WHEN to call to peak a reporter's interest in your story. Learn how to take current events, or seasonal events, and turn them into PR for YOU! Learn what it takes to get more speaking engagements locally. Learn what a MEDIA KIT is and who should have one.
Join us Wed Nov 12, 2008 at 3pm ET, 2pm CT, 1pm MTN, 12noon PAC Registration is required, but free for all who wish to attend.
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.4 (Tiger®) or newer
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/296665278
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Join us for a Webinar on November 12Who wants more PR for their senior service business?
I never thought I would be quoted in Time Magazine, or appear 4 times on the Today Show, or on CNNFN's Your Money. But, having worked the PR system with my first book, I learned that with a little persistence, anything is possible!
You can have the same local success when you know how, when, and why to submit information to your local press and TV/Radio personalities!
Learn how to format a press release. Learn why headlines make ALL the difference. Learn who to call and WHEN to call to peak a reporter's interest in your story. Learn how to take current events, or seasonal events, and turn them into PR for YOU! Learn what it takes to get more speaking engagements locally. Learn what a MEDIA KIT is and who should have one.
Join us Wed Nov 12, 2008 at 3pm ET, 2pm CT, 1pm MTN, 12noon PAC Registration is required, but free for all who wish to attend.
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.4 (Tiger®) or newer
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/296665278
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Saturday, October 25, 2008
NY Times Today: In Sour Economy, Some Scale Back on Medications
NY Times this AM
http://www.nytimes.com/2008/10/22/business/22drug.html?th&emc=th
Think about the SilverCareRX program, and how much that helps seniors. You can enroll as an affliate for free at www.AmazingMarketingInnerCircle.com under AFFILIATE PROGRAMS.You do not need to log in to see this information.
Valerie
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
http://www.nytimes.com/2008/10/22/business/22drug.html?th&emc=th
Think about the SilverCareRX program, and how much that helps seniors. You can enroll as an affliate for free at www.AmazingMarketingInnerCircle.com under AFFILIATE PROGRAMS.You do not need to log in to see this information.
Valerie
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Amazing Senior Service Business Booster Ezine October 23, 2008
Amazing Senior Service Business Booster Ezine October 23, 2008
In this issue:-WOW! Video Marketing for Senior Services Providers REALLY hit the nail on the head with so many of you!-November Customized Newsletters for your clients: Deadline Approaches.-Did you miss one of the many webinars, conference calls, or marketing tips we discussed this month? Get it all delivered to your door and test drive the system for $5.00 (cost of postage).
WOW! Video Marketing for Senior Services Providers REALLY hit the nail on the head with so many of you!- From Valerie VanBooven RN BSN
You just never know what topics are going to surprisingly hit a chord with everyone. Yesterday, the Video Marketing Mania Webinar did just that. We have had a flood of orders for this service. Actually, the webinar was about how to use video to your advantage and get better "natural" listings on Google.com, and how do this yourself! However, of course, for those of you who are not as tech savvy, or just don't have the time, we put together a program to do everything for you. I mean literally everything, every month, no hassle for you. The results: Everyone liked the webinar and the opportunity to beat the competition online! If you missed it, or thought it wasn't worth a watch, I'd suggest thinking again about how to dominate the competition in your area, and watch the replay today. Go to: http://www.amazingmarketinginnercircle.com/ look at the left hand side of the page. You will see a button for "Video/Article Marketing Program". Click on that button and you will be taken to a page that shows you the replay of the webinar, the PPT template sample we use during creation of your videos, and the order form. (We also attached the order form to this email...just in case you need it fast.) By the way, you do not need to log in to view this information. Thanks to all of you who called, emailed, faxed, and got terrifically excited about our latest program. Obviously the price is right, or we wouldn't have had such a great response. Have a great rest of your week!Valerie VanBooven RN BSN LTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.myseniorservice.com/877-529-0550 office800-661-0675 faxFollow me on Twitter: http://twitter.com/vvanboovenFollow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profileLinkedIn: http://www.linkedin.com/in/vvanbooven
Our November custom newsletter is ready to print. Attached is the PDF version of our Done-For-You newsletter that we customize for you, trifold, and ship directly to your door. Time is running short for November orders. Take a peek at the attached PDF file... and then visit http://www.seniorservicenewsletters.com/ to place your order. We will handle everything step-by-step. All you have to do is mail them to your clients and prospects (and past clients)! The prices are reasonable, and this is one of the absolute best marketing strategies you will find on a limited budget.
Did you miss one of the many webinars, conference calls, or marketing tips we discussed this month? Get it all delivered toyour door and test drive the system for $5.00 (cost of postage).It's as easy as 1-2-3. Get it all, every month, delivered to you.http://www.ultimateseniorservice.com/
Have a great rest of the week!Valerie VanBooven RN BSN and StaffLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.myseniorservice.com/877-529-0550 office800-661-0675 faxFollow me on Twitter: http://twitter.com/vvanboovenFollow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profileLinkedIn: http://www.linkedin.com/in/vvanbooven
In this issue:-WOW! Video Marketing for Senior Services Providers REALLY hit the nail on the head with so many of you!-November Customized Newsletters for your clients: Deadline Approaches.-Did you miss one of the many webinars, conference calls, or marketing tips we discussed this month? Get it all delivered to your door and test drive the system for $5.00 (cost of postage).
WOW! Video Marketing for Senior Services Providers REALLY hit the nail on the head with so many of you!- From Valerie VanBooven RN BSN
You just never know what topics are going to surprisingly hit a chord with everyone. Yesterday, the Video Marketing Mania Webinar did just that. We have had a flood of orders for this service. Actually, the webinar was about how to use video to your advantage and get better "natural" listings on Google.com, and how do this yourself! However, of course, for those of you who are not as tech savvy, or just don't have the time, we put together a program to do everything for you. I mean literally everything, every month, no hassle for you. The results: Everyone liked the webinar and the opportunity to beat the competition online! If you missed it, or thought it wasn't worth a watch, I'd suggest thinking again about how to dominate the competition in your area, and watch the replay today. Go to: http://www.amazingmarketinginnercircle.com/ look at the left hand side of the page. You will see a button for "Video/Article Marketing Program". Click on that button and you will be taken to a page that shows you the replay of the webinar, the PPT template sample we use during creation of your videos, and the order form. (We also attached the order form to this email...just in case you need it fast.) By the way, you do not need to log in to view this information. Thanks to all of you who called, emailed, faxed, and got terrifically excited about our latest program. Obviously the price is right, or we wouldn't have had such a great response. Have a great rest of your week!Valerie VanBooven RN BSN LTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.myseniorservice.com/877-529-0550 office800-661-0675 faxFollow me on Twitter: http://twitter.com/vvanboovenFollow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profileLinkedIn: http://www.linkedin.com/in/vvanbooven
Our November custom newsletter is ready to print. Attached is the PDF version of our Done-For-You newsletter that we customize for you, trifold, and ship directly to your door. Time is running short for November orders. Take a peek at the attached PDF file... and then visit http://www.seniorservicenewsletters.com/ to place your order. We will handle everything step-by-step. All you have to do is mail them to your clients and prospects (and past clients)! The prices are reasonable, and this is one of the absolute best marketing strategies you will find on a limited budget.
Did you miss one of the many webinars, conference calls, or marketing tips we discussed this month? Get it all delivered toyour door and test drive the system for $5.00 (cost of postage).It's as easy as 1-2-3. Get it all, every month, delivered to you.http://www.ultimateseniorservice.com/
Have a great rest of the week!Valerie VanBooven RN BSN and StaffLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.myseniorservice.com/877-529-0550 office800-661-0675 faxFollow me on Twitter: http://twitter.com/vvanboovenFollow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profileLinkedIn: http://www.linkedin.com/in/vvanbooven
Saturday, September 6, 2008
The LTC Expert Authoring Program is HERE!
Download a full presentation at www.seniorserviceauthor.com
For over 6 years, Valerie VanBooven RN BSN has literally built her business around one very important business component: her books “Aging Answers: Secrets to Successful Long-Term Care Planning and Crisis Management”, and “The Senior Solution: A Family Guide to Keeping Seniors Home for Life!”.
All of her marketing materials and her marketing strategies are initially based on those very important elements of her business. Valerie is a nationally recognized speaker, trainer, successful author and marketing expert – and it all started with her original book written in 2003. Her book was her “hook”. This led to appearances on The Today Show, CNNFN, quotes in Time Magazine, her own radio show, and much more.
Now you can enjoy “the instant credibility factor” by investing in YOUR OWN BOOK!
LTC Expert Publications has developed a 130-page book for elder care and senior service providers called:
“The Senior Solution: Secrets to Maintaining Independence
and Choice for Life.”
This exceptional book, ghostwritten by Valerie VanBooven RN BSN, has customizable portions throughout. That’s right – we include personal information about your business, your family,
and most importantly, information about YOU! After all – YOU are the author.
Except for completing the template for the customized chapters and book cover, all the work is done for you.
Within 30-60 days, you become an author of a great book:
“The Senior Solution: Secrets to Maintaining Independence and Choice for Life.”–written by “Your Name” boldly printed across the front cover. And the graphics are incredible – including a full-color cover design with all YOUR information.
Ghostwritten books of all genres have become very popular. But the typical cost to have a book ghostwritten by a proven writer is somewhere between $30,000 - $50,000 on average. Dan Rather, William Shatner, Hillary Clinton, Lee Iacocca - and so many more famous people- had books ghostwritten for them – and they became best-sellers!
Now you too can become an author and grow your business!
Imagine the attention you will get in your community as you become the “go-to expert” for your elder care or senior service business. And, you’ll open more doors. Want to speak to more groups? Turn more leads into clients? Gain the trust of more referral sources?
Imagine this conversation next time:
“Hello, Melissa. My name is Jim Brown and I’m the author of the book “The Senior Solution: Secrets to Maintaining Independence and Choice for Life.”
Maybe you’ve read it. It’s a great book on the subject of elder care. I understand that you are the program chairperson of the local Women’s Business Owners Association and I just wanted you to know that I’m available to speak to your group at an upcoming monthly meeting. And, I’ll be glad to give away one of my books after my speech. I know your membership will appreciate the information because it’s one of the hottest topics today.”
Imagine Melissa’s response – “I’d LOVE to have you speak to our group!” If you’ve ever been a program chairperson for a civic club you know that you are ALWAYS looking for credible speakers. With the LTC Expert Authoring Program YOU can now be the credible speaker in demand in your community.
Or, imagine this conversation:
“Hello Ms. Shields. My name is Mary Peters and I’m calling about your inquiry over the internet about our services. May I ask you a few questions? I’d like to stop by to drop off our information. I just completed my new book, “The Senior Solution: Secrets to Maintaining Independence and Choice for Life.” and I’d love to provide you with your own copy!
Imagine Ms. Shields response – “I’d LOVE to have a copy of your book!” Anyone in the senior service or elder care business knows how much a caregiver appreciates any additional information they can get their hands on in a time of need. Can you imagine Ms. Shields hiring any other service BUT yours? She’d be crazy to do business with anyone else. After all, you wrote the book on elder care and senior services! With the LTC Expert Authoring Program YOU can now be the credible elder care expert in demand in your community.
And now the great news – COST!
It costs less than a nice vacation and it WILL BUILD YOUR BUSINESS -- exponentially! The publishing business has changed dramatically - and for the better! It is now possible to print books in small quantities at reasonable prices and we’ve figured out how to make it affordable for YOU. You’ll be pleasantly surprised.
That’s it. Now it’s up to you to become an author -- in the next 60 days! Hurry before your area is taken by another author!
Contact Valerie VanBooven 877-529-0550 or valerie@theltcexpert.com to discuss pricing and how YOU can enroll in the LTC Expert Publications Authoring Program.
For over 6 years, Valerie VanBooven RN BSN has literally built her business around one very important business component: her books “Aging Answers: Secrets to Successful Long-Term Care Planning and Crisis Management”, and “The Senior Solution: A Family Guide to Keeping Seniors Home for Life!”.
All of her marketing materials and her marketing strategies are initially based on those very important elements of her business. Valerie is a nationally recognized speaker, trainer, successful author and marketing expert – and it all started with her original book written in 2003. Her book was her “hook”. This led to appearances on The Today Show, CNNFN, quotes in Time Magazine, her own radio show, and much more.
Now you can enjoy “the instant credibility factor” by investing in YOUR OWN BOOK!
LTC Expert Publications has developed a 130-page book for elder care and senior service providers called:
“The Senior Solution: Secrets to Maintaining Independence
and Choice for Life.”
This exceptional book, ghostwritten by Valerie VanBooven RN BSN, has customizable portions throughout. That’s right – we include personal information about your business, your family,
and most importantly, information about YOU! After all – YOU are the author.
Except for completing the template for the customized chapters and book cover, all the work is done for you.
Within 30-60 days, you become an author of a great book:
“The Senior Solution: Secrets to Maintaining Independence and Choice for Life.”–written by “Your Name” boldly printed across the front cover. And the graphics are incredible – including a full-color cover design with all YOUR information.
Ghostwritten books of all genres have become very popular. But the typical cost to have a book ghostwritten by a proven writer is somewhere between $30,000 - $50,000 on average. Dan Rather, William Shatner, Hillary Clinton, Lee Iacocca - and so many more famous people- had books ghostwritten for them – and they became best-sellers!
Now you too can become an author and grow your business!
Imagine the attention you will get in your community as you become the “go-to expert” for your elder care or senior service business. And, you’ll open more doors. Want to speak to more groups? Turn more leads into clients? Gain the trust of more referral sources?
Imagine this conversation next time:
“Hello, Melissa. My name is Jim Brown and I’m the author of the book “The Senior Solution: Secrets to Maintaining Independence and Choice for Life.”
Maybe you’ve read it. It’s a great book on the subject of elder care. I understand that you are the program chairperson of the local Women’s Business Owners Association and I just wanted you to know that I’m available to speak to your group at an upcoming monthly meeting. And, I’ll be glad to give away one of my books after my speech. I know your membership will appreciate the information because it’s one of the hottest topics today.”
Imagine Melissa’s response – “I’d LOVE to have you speak to our group!” If you’ve ever been a program chairperson for a civic club you know that you are ALWAYS looking for credible speakers. With the LTC Expert Authoring Program YOU can now be the credible speaker in demand in your community.
Or, imagine this conversation:
“Hello Ms. Shields. My name is Mary Peters and I’m calling about your inquiry over the internet about our services. May I ask you a few questions? I’d like to stop by to drop off our information. I just completed my new book, “The Senior Solution: Secrets to Maintaining Independence and Choice for Life.” and I’d love to provide you with your own copy!
Imagine Ms. Shields response – “I’d LOVE to have a copy of your book!” Anyone in the senior service or elder care business knows how much a caregiver appreciates any additional information they can get their hands on in a time of need. Can you imagine Ms. Shields hiring any other service BUT yours? She’d be crazy to do business with anyone else. After all, you wrote the book on elder care and senior services! With the LTC Expert Authoring Program YOU can now be the credible elder care expert in demand in your community.
And now the great news – COST!
It costs less than a nice vacation and it WILL BUILD YOUR BUSINESS -- exponentially! The publishing business has changed dramatically - and for the better! It is now possible to print books in small quantities at reasonable prices and we’ve figured out how to make it affordable for YOU. You’ll be pleasantly surprised.
That’s it. Now it’s up to you to become an author -- in the next 60 days! Hurry before your area is taken by another author!
Contact Valerie VanBooven 877-529-0550 or valerie@theltcexpert.com to discuss pricing and how YOU can enroll in the LTC Expert Publications Authoring Program.
Wednesday, August 20, 2008
8/21/2008- **Amazing Business Booster Ezine**
**Amazing Business Booster Ezine**
In this issue:
-Valerie's message: My favorite quote: Impact is not created by big budgets, it is created by innovative marketing approaches.
-Another new option in the Done-For-You-Marketing World
-Don't Miss Today's Webinar at 2pm EDT, 1pm CDT- Uh Oh...Reverse Mortgages- Learn How to Keep Your Clients Private Pay for Life
++++++++++++++++++++++++++++++++++++++++++++++
Happy Thursday! Impact is not created by big budgets, it is created by innovative marketing approaches....I don't know who originally said that, but it's true, and that's why almost everything we do has the small budget in mind. You can create a much larger impact than you realize by just adding one or two new concepts to the way you market your services. You CAN turn more leads into clients with a few simple tweaks to your marketing materials. Don't be afraid to try something new....you will find that in today's marketplace, the old "tried and true" doesn't always apply anymore. We need new approaches and new concepts that not only engage but educate, so get rid of the old junk in your marketing portfolio, and let's try something cool, new, different, that actually works!On a more inward note: I finally figured out that we have so many options and so many choices, that it's impossible for you all to remember where everything is, or what available....
So...it's all in one place now at www.myseniorservicemarketing.comOur newest creations are the DONE-FOR-YOU Newsletters at a very low cost, and the SilverCareRX program- which is a HUGE added value service, and shortly we will be "officially" announcing our book authoring program.There's something important about all of this activity here at LTC Expert Publications LLC- and that's YOU. Without YOU, none of this matters, and we are well aware of that. So thank you for your business, your suggestions, and your feedback on literally everything we do. KEEP IT COMING!Thank you all for the suggestions!
Please write to me and let me know what YOU have on YOUR wish list. We really do listen, and we really do value your feedback!
valerie@theltcexpert.comValeriewww.MySeniorService.com
PS- Have you signed up at www.myseniorservice.ning.com ?? This is the new marketing open forum and it's Fr....ee. Go there today. OVER 100 of you have already joined!
PPS: By the way, do you know why we write "FR...EE" like that? Because it cuts it decreases the email's appearance as spam by your service providers. Doesn't always work, but it's better than not doing it at all. I know it looks funny.
Having It Your Way: The New Age of DFYM (Done-For-You-Marketing)
This is just one of our many adventures into the DONE-FOR-YOU-MARKETING customer demand....saves you time and energy, and we love doing it- which is kind of nuts.
Read even more (with pricing) at www.seniorservicenewsletters.com
If you are a Reverse Mortgage Consultant, you will want to visit:www.seniorservicenewsletters.com/RM_Newsletters
If you're a typical senior service business owner, you've probably invested a great deal of time and money growing your customer and referral base. Assuming that's the case: "Why has it been months (or longer) since your customers and referral sources have heard from you?" Not being in frequent contact with your customers and referral sources is hurting your business! (Because your competition may already know this secret!)
No matter what senior service business you're in, your current customers and referrers hold the best prospects for future growth.
Newsletters are the most cost effective marketing tool available.
Newsletters are not perceived in the same manner as a postcard, a flyer, or other forms of marketing, and they have higher readership.
Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others!
Here's why a "friendly" senior service customer newsletter works so well:
Your customers and past customers look forward to it.
It's a publication filled with great useful information.
It's fun and interesting; people appreciate receiving it.
It features inspiring and factual "Good News" that makes customers feel more optimistic about the economy and better about themselves.
It's light reading ... a lot of items and pictures ... a proven format.
It's not just another sales solicitation.
With our program, we do the work and you get more business. It can't be any easier! You literally fill in a few blanks and your personalized and customized newsletter is ready to go!
Secrets of the Senior Service Newsletter: It's not about you, it's about them! The purpose of your newsletter is not to tell your customers how great you are - it is to build top-of-mind awareness. That means when your past customers and clients are ready to do business again, or refer a friend or colleague, your name will be the first thing they think of.
Secrets of the Senior Service Newsletter: Tell Them What Else You Do ...I can't tell you how many clients tell me their customers say, "I didn't know you also sold _________" or "I didn't know you also serviced ______." How many times in your business has a previous customer, someone whom you've had a long relationship with, said something similar to you ... after they bought what you sell from someone else?
Secrets of the Senior Service Newsletter: Tell Them What's New!
As business owners, we are always developing new products and services. Newsletters are a highly effective way to introduce new products and services to customers who already trust you - a huge sales advantage!
Secrets of the Senior Service Newsletter: Creating a Newsletter Is the Hard Part...Now, with Senior Service Newsletters, you can have the same great quality, the same great content, and the same great service, at a very low cost!!
If you've read this far, you probably already decided that you need a senior service customer newsletter, but if you're like most people, you think they're too hard to write, too hard to design, and too expensive to send out regularly. That is no longer a problem!
Secrets of the Senior Service Newsletter: What Happens If You Don't Build and Maintain Your Fence?
If you're not in frequent contact with your customers, clients, and prospects, and by that I mean monthly contact, chances are very high that they will forget about you! According to mail-order statistics, customers lose 10% of their value each month you do not keep in contact with them.
So that means if you haven't done anything to keep in touch with prospects and customers, they'll forget all about you in less than a year. If you've read this far, you obviously have an interest in producing a newsletter and generating more repeat and referral business. Well the time to act is now!
Get started and we will waive the $99 initial setup fee. That's right,we will waive the $99 initial setup fee. How long will this generous offer last? Not long!
For Pricing Details go to www.seniorservicenewsletters.com
If you are a Reverse Mortgage Consultant go to www.seniorservicenewsletters.com/RM_Newsletters
Today's Fr...ee Webinar- Don't Miss It!
Uh ohh...Reverse Mortgages- The Real Scoop. Keep Your Clients Private Pay for Life!
Join us for a Webinar Today!
Space is limited.
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/110775315
With Valerie VanBooven RN BSN
In this issue:
-Valerie's message: My favorite quote: Impact is not created by big budgets, it is created by innovative marketing approaches.
-Another new option in the Done-For-You-Marketing World
-Don't Miss Today's Webinar at 2pm EDT, 1pm CDT- Uh Oh...Reverse Mortgages- Learn How to Keep Your Clients Private Pay for Life
++++++++++++++++++++++++++++++++++++++++++++++
Happy Thursday! Impact is not created by big budgets, it is created by innovative marketing approaches....I don't know who originally said that, but it's true, and that's why almost everything we do has the small budget in mind. You can create a much larger impact than you realize by just adding one or two new concepts to the way you market your services. You CAN turn more leads into clients with a few simple tweaks to your marketing materials. Don't be afraid to try something new....you will find that in today's marketplace, the old "tried and true" doesn't always apply anymore. We need new approaches and new concepts that not only engage but educate, so get rid of the old junk in your marketing portfolio, and let's try something cool, new, different, that actually works!On a more inward note: I finally figured out that we have so many options and so many choices, that it's impossible for you all to remember where everything is, or what available....
So...it's all in one place now at www.myseniorservicemarketing.comOur newest creations are the DONE-FOR-YOU Newsletters at a very low cost, and the SilverCareRX program- which is a HUGE added value service, and shortly we will be "officially" announcing our book authoring program.There's something important about all of this activity here at LTC Expert Publications LLC- and that's YOU. Without YOU, none of this matters, and we are well aware of that. So thank you for your business, your suggestions, and your feedback on literally everything we do. KEEP IT COMING!Thank you all for the suggestions!
Please write to me and let me know what YOU have on YOUR wish list. We really do listen, and we really do value your feedback!
valerie@theltcexpert.comValeriewww.MySeniorService.com
PS- Have you signed up at www.myseniorservice.ning.com ?? This is the new marketing open forum and it's Fr....ee. Go there today. OVER 100 of you have already joined!
PPS: By the way, do you know why we write "FR...EE" like that? Because it cuts it decreases the email's appearance as spam by your service providers. Doesn't always work, but it's better than not doing it at all. I know it looks funny.
Having It Your Way: The New Age of DFYM (Done-For-You-Marketing)
This is just one of our many adventures into the DONE-FOR-YOU-MARKETING customer demand....saves you time and energy, and we love doing it- which is kind of nuts.
Read even more (with pricing) at www.seniorservicenewsletters.com
If you are a Reverse Mortgage Consultant, you will want to visit:www.seniorservicenewsletters.com/RM_Newsletters
If you're a typical senior service business owner, you've probably invested a great deal of time and money growing your customer and referral base. Assuming that's the case: "Why has it been months (or longer) since your customers and referral sources have heard from you?" Not being in frequent contact with your customers and referral sources is hurting your business! (Because your competition may already know this secret!)
No matter what senior service business you're in, your current customers and referrers hold the best prospects for future growth.
Newsletters are the most cost effective marketing tool available.
Newsletters are not perceived in the same manner as a postcard, a flyer, or other forms of marketing, and they have higher readership.
Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others!
Here's why a "friendly" senior service customer newsletter works so well:
Your customers and past customers look forward to it.
It's a publication filled with great useful information.
It's fun and interesting; people appreciate receiving it.
It features inspiring and factual "Good News" that makes customers feel more optimistic about the economy and better about themselves.
It's light reading ... a lot of items and pictures ... a proven format.
It's not just another sales solicitation.
With our program, we do the work and you get more business. It can't be any easier! You literally fill in a few blanks and your personalized and customized newsletter is ready to go!
Secrets of the Senior Service Newsletter: It's not about you, it's about them! The purpose of your newsletter is not to tell your customers how great you are - it is to build top-of-mind awareness. That means when your past customers and clients are ready to do business again, or refer a friend or colleague, your name will be the first thing they think of.
Secrets of the Senior Service Newsletter: Tell Them What Else You Do ...I can't tell you how many clients tell me their customers say, "I didn't know you also sold _________" or "I didn't know you also serviced ______." How many times in your business has a previous customer, someone whom you've had a long relationship with, said something similar to you ... after they bought what you sell from someone else?
Secrets of the Senior Service Newsletter: Tell Them What's New!
As business owners, we are always developing new products and services. Newsletters are a highly effective way to introduce new products and services to customers who already trust you - a huge sales advantage!
Secrets of the Senior Service Newsletter: Creating a Newsletter Is the Hard Part...Now, with Senior Service Newsletters, you can have the same great quality, the same great content, and the same great service, at a very low cost!!
If you've read this far, you probably already decided that you need a senior service customer newsletter, but if you're like most people, you think they're too hard to write, too hard to design, and too expensive to send out regularly. That is no longer a problem!
Secrets of the Senior Service Newsletter: What Happens If You Don't Build and Maintain Your Fence?
If you're not in frequent contact with your customers, clients, and prospects, and by that I mean monthly contact, chances are very high that they will forget about you! According to mail-order statistics, customers lose 10% of their value each month you do not keep in contact with them.
So that means if you haven't done anything to keep in touch with prospects and customers, they'll forget all about you in less than a year. If you've read this far, you obviously have an interest in producing a newsletter and generating more repeat and referral business. Well the time to act is now!
Get started and we will waive the $99 initial setup fee. That's right,we will waive the $99 initial setup fee. How long will this generous offer last? Not long!
For Pricing Details go to www.seniorservicenewsletters.com
If you are a Reverse Mortgage Consultant go to www.seniorservicenewsletters.com/RM_Newsletters
Today's Fr...ee Webinar- Don't Miss It!
Uh ohh...Reverse Mortgages- The Real Scoop. Keep Your Clients Private Pay for Life!
Join us for a Webinar Today!
Space is limited.
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/110775315
With Valerie VanBooven RN BSN
Amazing Senior Service Business Booster Ezine- 08/07/2008
Amazing Senior Service Business Booster Ezine- 08/07/2008
**Thursday's Amazing Business Booster Ezine**
Happy Thursday!
In this issue:
-"Sneak Peak" at the August Gold+ Newsletter and how to sign up to receive it.- What is an Elder Law Attorney and how to find them....- What is a Geriatric Care Manager- and how to find them....- August Webinars- FR...EE, please register in advance!
If you are already an Ultimate Senior Service Gold+ NewsletterSubscriber, I want to give you a sneak preview of the "INSIDER"Marketing information that you will be receivingshortly in your mailbox that's inside the newsletter.
http://www.ultimateseniorservice.com
--------------------------------
INSIDE YOUR AUGUST 2008 NEWSLETTER:
♦ Valerie's BIG LESSON OF THE MONTH: Welcome- You can lead a horseto water....
AD EXAMPLES OF THE MONTH: ♦ Advertorial Sample ♦ Adult Day Care 1 Day Pass♦ Top 5 Ways to Pay for Elder Care Services(all three of these are also posted on the membership website foryou to download and use immediately!)
Enclosed CD♦ July 2008- Webinar- The Website Make Over Project!♦ July 2008- Webinar- Prospect and Referral IlluminativeStrategy
♦ August/September Celebrations♦ National Aging In Place Week♦ The New Housing Bill- and why it's moreimportant than ever for you to understand what itmeans to seniors.
--------------------------------
Not yet an a Gold+ Member?
Not receiving The Ultimate Senior Service Gold+ Newsletter in yourmailbox each month?
Simple to fix.
Click here for all the details:
http://www.ultimateseniorservice.com
Best Wishes for Success, Valerie VanBooven RN BSN
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
-What is Elder Law? -How do I find Elder Law Attorneys to network with?
Rather than being defined by technical legal distinctions, elderlaw is defined by the client to be served. In other words, thelawyer who practices elder law may handle a range of issues but hasa specific type of clients--seniors.
Elder law attorneys focus on the legal needs of the elderly, andwork with a variety of legal tools and techniques to meet the goalsand objectives of the older client.
Under this holistic approach, the elder law practitioner handlesgeneral estate planning issues and counsels clients about planningfor incapacity with alternative decision making documents. Theattorney would also assist the client in planning for possiblelong-term care needs, including nursing home care. Locating theappropriate type of care, coordinating private and public resourcesto finance the cost of care, and working to ensure the client'sright to quality care are all part of the elder law practice.
Find an elder law attorney(s) in your area by visiting:http://www.naela.org
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
-What is a Geriatric Care Manager?-How Do I Find Care Managers in My Local Area?
Professional Geriatric Care Managers (PGCMs) are health and humanservices specialists who help families care for older relatives,while encouraging as much independence as possible. The PGCM may betrained in any of a number of fields related to long-term care,including, but not limited to, nursing, gerontology, social work,or psychology, with a specialized focus on issues related to agingand elder care. The PGCM acts as a guide and advocate --identifying problems and offering solutions.
Find the list of Geriatric Care Managers in your area:http://www.caremanager.org
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Please join us (mark your calendars now!) for our two webinars inAugust.
You must pre-register using the links below.
Amazing Senior Service Marketing Webinars are always fr...ee foranyone in your office during the live presentation only.
For playback information and recordings on CD every month you mustbe a subscriber to our monthly newsletter.www.ultimateseniorservice.com
***If you are an ElderCarelink Marketing Success Participant(www.eclsuccess.com) please feel free to join us for these webinarsalong with your August 28th webinar. You will automatically recieveeverything on CD if you miss the presentations. You do not need tosign up for the newsletter mentioned above, you are alreadyenrolled!
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Using Video To Attract Clients and Referral Sources (The Easy Way!) Thursday, August 14, 20082:00 PM - 3:00 PM EDT
Using video on CD, DVD, or on your website can be done easily andon the cheap, and still look professional! Learn how to use thismarketing technique to enhance your current marketing pieces andconvert more leads into clients. (and get mor referrals too!)Remember- you need to set yourself apart from the competition!!
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.3.9 (Panther®) or newer
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/130083573
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Uh ohh...Reverse Mortgages- The Real Scoop. Keep Your ClientsPrivate Pay for Life!
Join us for a Webinar on August 21
With Valerie VanBooven RN BSN You've heard the good, the bad, and the ugly about ReverseMortgages, the mortgage industry, the housing market, recentlegislation, and more. Learn the real scoop on Reverse Mortgages,the truth, the elimination of myth and misconception, and howReverse Mortgages can really keep your clients private pay forlife. You will not hear this information anywhere else- get itstraight from an industry "insider"!
Date: Thursday, August 21, 2008 Time: 2:00 PM - 3:00 PM EDT
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.3.9 (Panther®) or newer
Space is limited.Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/110775315
**Thursday's Amazing Business Booster Ezine**
Happy Thursday!
In this issue:
-"Sneak Peak" at the August Gold+ Newsletter and how to sign up to receive it.- What is an Elder Law Attorney and how to find them....- What is a Geriatric Care Manager- and how to find them....- August Webinars- FR...EE, please register in advance!
If you are already an Ultimate Senior Service Gold+ NewsletterSubscriber, I want to give you a sneak preview of the "INSIDER"Marketing information that you will be receivingshortly in your mailbox that's inside the newsletter.
http://www.ultimateseniorservice.com
--------------------------------
INSIDE YOUR AUGUST 2008 NEWSLETTER:
♦ Valerie's BIG LESSON OF THE MONTH: Welcome- You can lead a horseto water....
AD EXAMPLES OF THE MONTH: ♦ Advertorial Sample ♦ Adult Day Care 1 Day Pass♦ Top 5 Ways to Pay for Elder Care Services(all three of these are also posted on the membership website foryou to download and use immediately!)
Enclosed CD♦ July 2008- Webinar- The Website Make Over Project!♦ July 2008- Webinar- Prospect and Referral IlluminativeStrategy
♦ August/September Celebrations♦ National Aging In Place Week♦ The New Housing Bill- and why it's moreimportant than ever for you to understand what itmeans to seniors.
--------------------------------
Not yet an a Gold+ Member?
Not receiving The Ultimate Senior Service Gold+ Newsletter in yourmailbox each month?
Simple to fix.
Click here for all the details:
http://www.ultimateseniorservice.com
Best Wishes for Success, Valerie VanBooven RN BSN
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
-What is Elder Law? -How do I find Elder Law Attorneys to network with?
Rather than being defined by technical legal distinctions, elderlaw is defined by the client to be served. In other words, thelawyer who practices elder law may handle a range of issues but hasa specific type of clients--seniors.
Elder law attorneys focus on the legal needs of the elderly, andwork with a variety of legal tools and techniques to meet the goalsand objectives of the older client.
Under this holistic approach, the elder law practitioner handlesgeneral estate planning issues and counsels clients about planningfor incapacity with alternative decision making documents. Theattorney would also assist the client in planning for possiblelong-term care needs, including nursing home care. Locating theappropriate type of care, coordinating private and public resourcesto finance the cost of care, and working to ensure the client'sright to quality care are all part of the elder law practice.
Find an elder law attorney(s) in your area by visiting:http://www.naela.org
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
-What is a Geriatric Care Manager?-How Do I Find Care Managers in My Local Area?
Professional Geriatric Care Managers (PGCMs) are health and humanservices specialists who help families care for older relatives,while encouraging as much independence as possible. The PGCM may betrained in any of a number of fields related to long-term care,including, but not limited to, nursing, gerontology, social work,or psychology, with a specialized focus on issues related to agingand elder care. The PGCM acts as a guide and advocate --identifying problems and offering solutions.
Find the list of Geriatric Care Managers in your area:http://www.caremanager.org
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Please join us (mark your calendars now!) for our two webinars inAugust.
You must pre-register using the links below.
Amazing Senior Service Marketing Webinars are always fr...ee foranyone in your office during the live presentation only.
For playback information and recordings on CD every month you mustbe a subscriber to our monthly newsletter.www.ultimateseniorservice.com
***If you are an ElderCarelink Marketing Success Participant(www.eclsuccess.com) please feel free to join us for these webinarsalong with your August 28th webinar. You will automatically recieveeverything on CD if you miss the presentations. You do not need tosign up for the newsletter mentioned above, you are alreadyenrolled!
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Using Video To Attract Clients and Referral Sources (The Easy Way!) Thursday, August 14, 20082:00 PM - 3:00 PM EDT
Using video on CD, DVD, or on your website can be done easily andon the cheap, and still look professional! Learn how to use thismarketing technique to enhance your current marketing pieces andconvert more leads into clients. (and get mor referrals too!)Remember- you need to set yourself apart from the competition!!
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.3.9 (Panther®) or newer
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/130083573
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Uh ohh...Reverse Mortgages- The Real Scoop. Keep Your ClientsPrivate Pay for Life!
Join us for a Webinar on August 21
With Valerie VanBooven RN BSN You've heard the good, the bad, and the ugly about ReverseMortgages, the mortgage industry, the housing market, recentlegislation, and more. Learn the real scoop on Reverse Mortgages,the truth, the elimination of myth and misconception, and howReverse Mortgages can really keep your clients private pay forlife. You will not hear this information anywhere else- get itstraight from an industry "insider"!
Date: Thursday, August 21, 2008 Time: 2:00 PM - 3:00 PM EDT
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.3.9 (Panther®) or newer
Space is limited.Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/110775315
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