8/21/2008- **Amazing Business Booster Ezine**

**Amazing Business Booster Ezine**

In this issue:

-Valerie's message: My favorite quote: Impact is not created by big budgets, it is created by innovative marketing approaches.
-Another new option in the Done-For-You-Marketing World
-Don't Miss Today's Webinar at 2pm EDT, 1pm CDT- Uh Oh...Reverse Mortgages- Learn How to Keep Your Clients Private Pay for Life
++++++++++++++++++++++++++++++++++++++++++++++

Happy Thursday! Impact is not created by big budgets, it is created by innovative marketing approaches....I don't know who originally said that, but it's true, and that's why almost everything we do has the small budget in mind. You can create a much larger impact than you realize by just adding one or two new concepts to the way you market your services. You CAN turn more leads into clients with a few simple tweaks to your marketing materials. Don't be afraid to try something new....you will find that in today's marketplace, the old "tried and true" doesn't always apply anymore. We need new approaches and new concepts that not only engage but educate, so get rid of the old junk in your marketing portfolio, and let's try something cool, new, different, that actually works!On a more inward note: I finally figured out that we have so many options and so many choices, that it's impossible for you all to remember where everything is, or what available....

So...it's all in one place now at www.myseniorservicemarketing.comOur newest creations are the DONE-FOR-YOU Newsletters at a very low cost, and the SilverCareRX program- which is a HUGE added value service, and shortly we will be "officially" announcing our book authoring program.There's something important about all of this activity here at LTC Expert Publications LLC- and that's YOU. Without YOU, none of this matters, and we are well aware of that. So thank you for your business, your suggestions, and your feedback on literally everything we do. KEEP IT COMING!Thank you all for the suggestions!

Please write to me and let me know what YOU have on YOUR wish list. We really do listen, and we really do value your feedback!

valerie@theltcexpert.comValeriewww.MySeniorService.com

PS- Have you signed up at www.myseniorservice.ning.com ?? This is the new marketing open forum and it's Fr....ee. Go there today. OVER 100 of you have already joined!

PPS: By the way, do you know why we write "FR...EE" like that? Because it cuts it decreases the email's appearance as spam by your service providers. Doesn't always work, but it's better than not doing it at all. I know it looks funny.

Having It Your Way: The New Age of DFYM (Done-For-You-Marketing)

This is just one of our many adventures into the DONE-FOR-YOU-MARKETING customer demand....saves you time and energy, and we love doing it- which is kind of nuts.
Read even more (with pricing) at www.seniorservicenewsletters.com
If you are a Reverse Mortgage Consultant, you will want to visit:www.seniorservicenewsletters.com/RM_Newsletters

If you're a typical senior service business owner, you've probably invested a great deal of time and money growing your customer and referral base. Assuming that's the case: "Why has it been months (or longer) since your customers and referral sources have heard from you?" Not being in frequent contact with your customers and referral sources is hurting your business! (Because your competition may already know this secret!)

No matter what senior service business you're in, your current customers and referrers hold the best prospects for future growth.

Newsletters are the most cost effective marketing tool available.

Newsletters are not perceived in the same manner as a postcard, a flyer, or other forms of marketing, and they have higher readership.

Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others!

Here's why a "friendly" senior service customer newsletter works so well:
Your customers and past customers look forward to it.
It's a publication filled with great useful information.
It's fun and interesting; people appreciate receiving it.
It features inspiring and factual "Good News" that makes customers feel more optimistic about the economy and better about themselves.

It's light reading ... a lot of items and pictures ... a proven format.
It's not just another sales solicitation.

With our program, we do the work and you get more business. It can't be any easier! You literally fill in a few blanks and your personalized and customized newsletter is ready to go!
Secrets of the Senior Service Newsletter: It's not about you, it's about them! The purpose of your newsletter is not to tell your customers how great you are - it is to build top-of-mind awareness. That means when your past customers and clients are ready to do business again, or refer a friend or colleague, your name will be the first thing they think of.

Secrets of the Senior Service Newsletter: Tell Them What Else You Do ...I can't tell you how many clients tell me their customers say, "I didn't know you also sold _________" or "I didn't know you also serviced ______." How many times in your business has a previous customer, someone whom you've had a long relationship with, said something similar to you ... after they bought what you sell from someone else?

Secrets of the Senior Service Newsletter: Tell Them What's New!
As business owners, we are always developing new products and services. Newsletters are a highly effective way to introduce new products and services to customers who already trust you - a huge sales advantage!

Secrets of the Senior Service Newsletter: Creating a Newsletter Is the Hard Part...Now, with Senior Service Newsletters, you can have the same great quality, the same great content, and the same great service, at a very low cost!!

If you've read this far, you probably already decided that you need a senior service customer newsletter, but if you're like most people, you think they're too hard to write, too hard to design, and too expensive to send out regularly. That is no longer a problem!

Secrets of the Senior Service Newsletter: What Happens If You Don't Build and Maintain Your Fence?
If you're not in frequent contact with your customers, clients, and prospects, and by that I mean monthly contact, chances are very high that they will forget about you! According to mail-order statistics, customers lose 10% of their value each month you do not keep in contact with them.
So that means if you haven't done anything to keep in touch with prospects and customers, they'll forget all about you in less than a year. If you've read this far, you obviously have an interest in producing a newsletter and generating more repeat and referral business. Well the time to act is now!

Get started and we will waive the $99 initial setup fee. That's right,we will waive the $99 initial setup fee. How long will this generous offer last? Not long!
For Pricing Details go to www.seniorservicenewsletters.com

If you are a Reverse Mortgage Consultant go to www.seniorservicenewsletters.com/RM_Newsletters


Today's Fr...ee Webinar- Don't Miss It!

Uh ohh...Reverse Mortgages- The Real Scoop. Keep Your Clients Private Pay for Life!

Join us for a Webinar Today!
Space is limited.
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/110775315
With Valerie VanBooven RN BSN

Amazing Senior Service Business Booster Ezine- 08/07/2008

Amazing Senior Service Business Booster Ezine- 08/07/2008
**Thursday's Amazing Business Booster Ezine**
Happy Thursday!
In this issue:
-"Sneak Peak" at the August Gold+ Newsletter and how to sign up to receive it.- What is an Elder Law Attorney and how to find them....- What is a Geriatric Care Manager- and how to find them....- August Webinars- FR...EE, please register in advance!
If you are already an Ultimate Senior Service Gold+ NewsletterSubscriber, I want to give you a sneak preview of the "INSIDER"Marketing information that you will be receivingshortly in your mailbox that's inside the newsletter.
http://www.ultimateseniorservice.com
--------------------------------
INSIDE YOUR AUGUST 2008 NEWSLETTER:
♦ Valerie's BIG LESSON OF THE MONTH: Welcome- You can lead a horseto water....
AD EXAMPLES OF THE MONTH: ♦ Advertorial Sample ♦ Adult Day Care 1 Day Pass♦ Top 5 Ways to Pay for Elder Care Services(all three of these are also posted on the membership website foryou to download and use immediately!)
Enclosed CD♦ July 2008- Webinar- The Website Make Over Project!♦ July 2008- Webinar- Prospect and Referral IlluminativeStrategy
♦ August/September Celebrations♦ National Aging In Place Week♦ The New Housing Bill- and why it's moreimportant than ever for you to understand what itmeans to seniors.
--------------------------------
Not yet an a Gold+ Member?
Not receiving The Ultimate Senior Service Gold+ Newsletter in yourmailbox each month?
Simple to fix.
Click here for all the details:
http://www.ultimateseniorservice.com
Best Wishes for Success, Valerie VanBooven RN BSN
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
-What is Elder Law? -How do I find Elder Law Attorneys to network with?
Rather than being defined by technical legal distinctions, elderlaw is defined by the client to be served. In other words, thelawyer who practices elder law may handle a range of issues but hasa specific type of clients--seniors.
Elder law attorneys focus on the legal needs of the elderly, andwork with a variety of legal tools and techniques to meet the goalsand objectives of the older client.
Under this holistic approach, the elder law practitioner handlesgeneral estate planning issues and counsels clients about planningfor incapacity with alternative decision making documents. Theattorney would also assist the client in planning for possiblelong-term care needs, including nursing home care. Locating theappropriate type of care, coordinating private and public resourcesto finance the cost of care, and working to ensure the client'sright to quality care are all part of the elder law practice.
Find an elder law attorney(s) in your area by visiting:http://www.naela.org
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
-What is a Geriatric Care Manager?-How Do I Find Care Managers in My Local Area?
Professional Geriatric Care Managers (PGCMs) are health and humanservices specialists who help families care for older relatives,while encouraging as much independence as possible. The PGCM may betrained in any of a number of fields related to long-term care,including, but not limited to, nursing, gerontology, social work,or psychology, with a specialized focus on issues related to agingand elder care. The PGCM acts as a guide and advocate --identifying problems and offering solutions.
Find the list of Geriatric Care Managers in your area:http://www.caremanager.org
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Please join us (mark your calendars now!) for our two webinars inAugust.
You must pre-register using the links below.
Amazing Senior Service Marketing Webinars are always fr...ee foranyone in your office during the live presentation only.
For playback information and recordings on CD every month you mustbe a subscriber to our monthly newsletter.www.ultimateseniorservice.com
***If you are an ElderCarelink Marketing Success Participant(www.eclsuccess.com) please feel free to join us for these webinarsalong with your August 28th webinar. You will automatically recieveeverything on CD if you miss the presentations. You do not need tosign up for the newsletter mentioned above, you are alreadyenrolled!
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Using Video To Attract Clients and Referral Sources (The Easy Way!) Thursday, August 14, 20082:00 PM - 3:00 PM EDT
Using video on CD, DVD, or on your website can be done easily andon the cheap, and still look professional! Learn how to use thismarketing technique to enhance your current marketing pieces andconvert more leads into clients. (and get mor referrals too!)Remember- you need to set yourself apart from the competition!!
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.3.9 (Panther®) or newer
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/130083573
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Uh ohh...Reverse Mortgages- The Real Scoop. Keep Your ClientsPrivate Pay for Life!
Join us for a Webinar on August 21
With Valerie VanBooven RN BSN You've heard the good, the bad, and the ugly about ReverseMortgages, the mortgage industry, the housing market, recentlegislation, and more. Learn the real scoop on Reverse Mortgages,the truth, the elimination of myth and misconception, and howReverse Mortgages can really keep your clients private pay forlife. You will not hear this information anywhere else- get itstraight from an industry "insider"!
Date: Thursday, August 21, 2008 Time: 2:00 PM - 3:00 PM EDT
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.3.9 (Panther®) or newer
Space is limited.Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/110775315