8/21/2008- **Amazing Business Booster Ezine**

**Amazing Business Booster Ezine**

In this issue:

-Valerie's message: My favorite quote: Impact is not created by big budgets, it is created by innovative marketing approaches.
-Another new option in the Done-For-You-Marketing World
-Don't Miss Today's Webinar at 2pm EDT, 1pm CDT- Uh Oh...Reverse Mortgages- Learn How to Keep Your Clients Private Pay for Life
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Happy Thursday! Impact is not created by big budgets, it is created by innovative marketing approaches....I don't know who originally said that, but it's true, and that's why almost everything we do has the small budget in mind. You can create a much larger impact than you realize by just adding one or two new concepts to the way you market your services. You CAN turn more leads into clients with a few simple tweaks to your marketing materials. Don't be afraid to try something new....you will find that in today's marketplace, the old "tried and true" doesn't always apply anymore. We need new approaches and new concepts that not only engage but educate, so get rid of the old junk in your marketing portfolio, and let's try something cool, new, different, that actually works!On a more inward note: I finally figured out that we have so many options and so many choices, that it's impossible for you all to remember where everything is, or what available....

So...it's all in one place now at www.myseniorservicemarketing.comOur newest creations are the DONE-FOR-YOU Newsletters at a very low cost, and the SilverCareRX program- which is a HUGE added value service, and shortly we will be "officially" announcing our book authoring program.There's something important about all of this activity here at LTC Expert Publications LLC- and that's YOU. Without YOU, none of this matters, and we are well aware of that. So thank you for your business, your suggestions, and your feedback on literally everything we do. KEEP IT COMING!Thank you all for the suggestions!

Please write to me and let me know what YOU have on YOUR wish list. We really do listen, and we really do value your feedback!

valerie@theltcexpert.comValeriewww.MySeniorService.com

PS- Have you signed up at www.myseniorservice.ning.com ?? This is the new marketing open forum and it's Fr....ee. Go there today. OVER 100 of you have already joined!

PPS: By the way, do you know why we write "FR...EE" like that? Because it cuts it decreases the email's appearance as spam by your service providers. Doesn't always work, but it's better than not doing it at all. I know it looks funny.

Having It Your Way: The New Age of DFYM (Done-For-You-Marketing)

This is just one of our many adventures into the DONE-FOR-YOU-MARKETING customer demand....saves you time and energy, and we love doing it- which is kind of nuts.
Read even more (with pricing) at www.seniorservicenewsletters.com
If you are a Reverse Mortgage Consultant, you will want to visit:www.seniorservicenewsletters.com/RM_Newsletters

If you're a typical senior service business owner, you've probably invested a great deal of time and money growing your customer and referral base. Assuming that's the case: "Why has it been months (or longer) since your customers and referral sources have heard from you?" Not being in frequent contact with your customers and referral sources is hurting your business! (Because your competition may already know this secret!)

No matter what senior service business you're in, your current customers and referrers hold the best prospects for future growth.

Newsletters are the most cost effective marketing tool available.

Newsletters are not perceived in the same manner as a postcard, a flyer, or other forms of marketing, and they have higher readership.

Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others!

Here's why a "friendly" senior service customer newsletter works so well:
Your customers and past customers look forward to it.
It's a publication filled with great useful information.
It's fun and interesting; people appreciate receiving it.
It features inspiring and factual "Good News" that makes customers feel more optimistic about the economy and better about themselves.

It's light reading ... a lot of items and pictures ... a proven format.
It's not just another sales solicitation.

With our program, we do the work and you get more business. It can't be any easier! You literally fill in a few blanks and your personalized and customized newsletter is ready to go!
Secrets of the Senior Service Newsletter: It's not about you, it's about them! The purpose of your newsletter is not to tell your customers how great you are - it is to build top-of-mind awareness. That means when your past customers and clients are ready to do business again, or refer a friend or colleague, your name will be the first thing they think of.

Secrets of the Senior Service Newsletter: Tell Them What Else You Do ...I can't tell you how many clients tell me their customers say, "I didn't know you also sold _________" or "I didn't know you also serviced ______." How many times in your business has a previous customer, someone whom you've had a long relationship with, said something similar to you ... after they bought what you sell from someone else?

Secrets of the Senior Service Newsletter: Tell Them What's New!
As business owners, we are always developing new products and services. Newsletters are a highly effective way to introduce new products and services to customers who already trust you - a huge sales advantage!

Secrets of the Senior Service Newsletter: Creating a Newsletter Is the Hard Part...Now, with Senior Service Newsletters, you can have the same great quality, the same great content, and the same great service, at a very low cost!!

If you've read this far, you probably already decided that you need a senior service customer newsletter, but if you're like most people, you think they're too hard to write, too hard to design, and too expensive to send out regularly. That is no longer a problem!

Secrets of the Senior Service Newsletter: What Happens If You Don't Build and Maintain Your Fence?
If you're not in frequent contact with your customers, clients, and prospects, and by that I mean monthly contact, chances are very high that they will forget about you! According to mail-order statistics, customers lose 10% of their value each month you do not keep in contact with them.
So that means if you haven't done anything to keep in touch with prospects and customers, they'll forget all about you in less than a year. If you've read this far, you obviously have an interest in producing a newsletter and generating more repeat and referral business. Well the time to act is now!

Get started and we will waive the $99 initial setup fee. That's right,we will waive the $99 initial setup fee. How long will this generous offer last? Not long!
For Pricing Details go to www.seniorservicenewsletters.com

If you are a Reverse Mortgage Consultant go to www.seniorservicenewsletters.com/RM_Newsletters


Today's Fr...ee Webinar- Don't Miss It!

Uh ohh...Reverse Mortgages- The Real Scoop. Keep Your Clients Private Pay for Life!

Join us for a Webinar Today!
Space is limited.
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/110775315
With Valerie VanBooven RN BSN