Elder Care and Senior Service Video Program

Here is a letter that I sent out to all of our participants- what a FANTASTIC PROGRAM!!! I encourage everyone to give it a try. It works wonderfully, and we have streamlined the process down to a fine science!Read on....

Hi everyone, wow, what a wild few weeks. As you can imagine, we had a fantastic (and overwhelming) response to the video marketing program. I am happy to report that everyone's videos are online, AND all of your videos have placed on CD and mailed to you as of today.

Here is some insight and next steps for this program:

1. The program works exactly as we had anticipated- everyone found their way to the first page of google.com. As you can see, those results don't always last forever, depending on your location, metro area etc. We knew that.

2. That's why this is a monthly upload program. Without a series of videos going out each month, it only works for a very short period of time. Stick with us, and you will have a lot of consistency for leads and visibility into 2009.

3. Next, some of you are wondering how we do this- we do have a technician and a program that does a majority of the work for us, but as you know by now, I personally voice over every video and "render" them myself. The data entry for each of you on the front end is also a BIG JOB. (Thanks LTC Staff!!!)

4. Can we make this process easier and smoother for all concerned? Why yes we can! Here's the plan....you have all "approved" a basic template for your videos- logos, wording etc. We will use the same basic format for everything, but change the subject, and 1 or 2 slides for each video to add new content. The process moving foreward will be much quicker, and much easier.

5. What about the articles? Yes, they are moving forward too. We just wanted to make sure without a doubt that EVERYONE was uploaded in November. We have already started spinning articles that match your videos on to the internet (another fancy dancy program we have here at LTC "IT" Headquarters), and we will be showing you those results as they become available.

6. Goals: Let's not lose sight of what this program is designed to do for you- put you NATURALLY (without spending thousands of dollars on google ads) on the first page of google.com. These videos can also be placed on your websites, and I would encourage that!

7. Coming next: December template approvals. Watch your email for these coming soon. Watch your mailboxes for a little package from us with your first master copy of 3 short videos.

8. Finally- in putting together these videos, we have noted that many of you need website upgrades and modifications to content and call to action. We are happy to help with recommendations in these areas, but we aren't website designers. The key is to drive people to your websites, but if your website isn't converting leads into clients, no amount of natural or pay per click advertising will increase your bottom line. Take a serious look at your content and let us know if you would like our recommendations. (BTW, get rid of typos, bad grammar, etc- we are by NO means perfect around here, but your websites needs to be REALLY nicely written.)

Thank you for your business, we think you all are the best

(and the smartest marketers of all time).

Sincerely Yours,Valerie VanBooven RN BSN

-- Valerie VanBooven RN BSN
LTC Expert Publications LLC
mailto:LLCvalerie@theltcexpert.com
http://www.myseniorservice.com/
877-529-0550 office
800-661-0675 fax
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