Under the right conditions, about 33% of all seniors in this country could qualify for up to $1,843 a month in additional income from the Department of Veterans Affairs. This money can be used to pay just about anyone to provide elder care services at home. As an example, these funds can be used to pay children, other relatives, friends, home care companies, or domestic workers. Adequate documentation and evidence must be provided in order to receive money from VA for these services, particularly the services provided by family members or other non-professional providers. The National Care Planning Council furnishes detailed instructions and training to those practitioners who wish to help veteran households receive this valuable source of revenue to pay for home care.
This little-known source of money for paying long term care costs is known as Veterans Pension and is available to veterans who served on active duty during a period of war or to the single surviving spouses of these veterans. Pension is also known popularly as the "aid and attendance benefit." Of approximately 35 million Americans age 65 and older in this country, about 11.5 million are veterans who served during a period of war or their surviving spouses. This represents about 33% of the senior population.
The Pension benefit has an income and an asset test. Veteran households with income or assets above the test levels will not qualify for the benefit. Fortunately, there are special provisions that allow -- under certain circumstances -- individuals who would normally fail the tests to still qualify. VA typically does not tell potential applicants about the special provisions. A practitioner who understands how to obtain the aid and attendance benefit can help potential applicants receive the benefit even when they have been told by VA that they do not qualify.
Pension income is often used to pay costs of long term care such as home care, assisted living or nursing home care. That's because the nature of these expenditures allows potential applicants for the aid and attendance benefit to meet the special provisions of the income test.
Over the past 3 1/2 months the National Care Planning Council has received over 750 requests from veterans families all over the country who are trying to find help with their loved ones’ long term care needs. Many of these veterans households would likely qualify for the aid and attendance benefit mentioned above. As a result of these inquiries, the council is looking to train veterans benefits consultants to help veterans obtain their benefits and to handle these requests.
This consultants package not only provides the training but it also provides a listing service, a unique website, a seminar marketing system and business strategies to help consultants reach out to more veterans who might qualify for this benefit.This is a new program. The first trained consultant has been in place for a little over three weeks. In that short time, his personal listing service and personal website, provided by the National Care Planning Council, have already resulted in 15 requests for his services from veterans families seeking help with the aid and attendance benefit. Other consultants who have come online since this first one are experiencing similar results.
If you are interested in becoming a consultant or you know someone who might be you can call the National Care Planning Council at 800-989-8137 or you can check out our consultants training package at www.consultantspackage.com. To learn more about the National Care Planning Council, go to www.longtermcarelink.net.
Tuesday, November 25, 2008
Holiday Blues and the Elderly
Holiday blues and the elderly
With the holidays rapidly approaching, many people will travel to visit elderly relatives. Even if you see your older loved ones frequently or are limited to infrequent visits by distance or other factors, you may notice differences in your loved one during this time of year.Planning for Elder Care (www.longtermcarelink.net) has recently published an article regarding "holiday blues" and depression in the elderly.According to the National Institutes of Health, about two million of the 35 million Americans who are age 65 and older suffer from serious depression. Another five million suffer from less severe forms of the illness. This represents about 20 percent of the senior population, which is a significant percentage.Since depression in the elderly is difficult to diagnose, it is frequently untreated. The symptoms may be easily confused with medical illness, dementia or the aftereffects of poor nutrition. Caregivers and/or family members may be the catalyst for change, through observation of behavioral changes and assisting in seeking treatment for the elderly person.The actual holiday does not cause depression, but often the associated memories of a happier time. Depression can result from loss of a spouse or close friend, a move to another level of care, worries about money in this economy or even a change in the normal routine. Symptoms of depression can also signal an underlying medical problem, such as dementia, chronic pain, diet that is lacking in proper nutrition and vitamins or Vitamin B12 deficiency.Some symptoms to look for in the elderly include: depressed or irritable mood, feelings of worthlessness and sadness, expressions of helplessness, anxiety, loss of interest in daily activities or in decorating for the holidays, loss of appetite, weight loss, failure to consistently attend to personal care and hygiene, fatigue, difficulty concentrating, irresponsible behavior, obsessive thoughts about death and talk about suicide. The older person often denies any difficulties, or may fear a diagnosis of mental illness, thus refusing to acknowledge the need for treatment.Another issue is that depression and dementia have similar symptoms. Depression generally has a rapid mental decline. Motor skills may be slowed but are generally normal. The person may have trouble concentrating, and may worry about impaired memory. However, memory for time and dates, as well as general awareness of the environment remains intact. On the other hand, persons with dementia experience a slow decline, with confusion and memory loss associated with familiar situations. Writing, speaking and other motor skills are impaired, and memory loss is usually not acknowledged by the person who is experiencing symptoms of dementia.A geriatric medical practitioner is recommended for the diagnosis and treatment of depression or dementia symptoms in older individuals. A treatment plan may include cognitive therapy, antidepressants or as simple as steps to relieve loneliness. Underlying medical problems can be assessed at the same time.The Geriatric Mental Health Foundation offers a "Depression Tool Kit" at www.gmhfonline.org/gmhf/consumer/depression_toolkit.html.
With the holidays rapidly approaching, many people will travel to visit elderly relatives. Even if you see your older loved ones frequently or are limited to infrequent visits by distance or other factors, you may notice differences in your loved one during this time of year.Planning for Elder Care (www.longtermcarelink.net) has recently published an article regarding "holiday blues" and depression in the elderly.According to the National Institutes of Health, about two million of the 35 million Americans who are age 65 and older suffer from serious depression. Another five million suffer from less severe forms of the illness. This represents about 20 percent of the senior population, which is a significant percentage.Since depression in the elderly is difficult to diagnose, it is frequently untreated. The symptoms may be easily confused with medical illness, dementia or the aftereffects of poor nutrition. Caregivers and/or family members may be the catalyst for change, through observation of behavioral changes and assisting in seeking treatment for the elderly person.The actual holiday does not cause depression, but often the associated memories of a happier time. Depression can result from loss of a spouse or close friend, a move to another level of care, worries about money in this economy or even a change in the normal routine. Symptoms of depression can also signal an underlying medical problem, such as dementia, chronic pain, diet that is lacking in proper nutrition and vitamins or Vitamin B12 deficiency.Some symptoms to look for in the elderly include: depressed or irritable mood, feelings of worthlessness and sadness, expressions of helplessness, anxiety, loss of interest in daily activities or in decorating for the holidays, loss of appetite, weight loss, failure to consistently attend to personal care and hygiene, fatigue, difficulty concentrating, irresponsible behavior, obsessive thoughts about death and talk about suicide. The older person often denies any difficulties, or may fear a diagnosis of mental illness, thus refusing to acknowledge the need for treatment.Another issue is that depression and dementia have similar symptoms. Depression generally has a rapid mental decline. Motor skills may be slowed but are generally normal. The person may have trouble concentrating, and may worry about impaired memory. However, memory for time and dates, as well as general awareness of the environment remains intact. On the other hand, persons with dementia experience a slow decline, with confusion and memory loss associated with familiar situations. Writing, speaking and other motor skills are impaired, and memory loss is usually not acknowledged by the person who is experiencing symptoms of dementia.A geriatric medical practitioner is recommended for the diagnosis and treatment of depression or dementia symptoms in older individuals. A treatment plan may include cognitive therapy, antidepressants or as simple as steps to relieve loneliness. Underlying medical problems can be assessed at the same time.The Geriatric Mental Health Foundation offers a "Depression Tool Kit" at www.gmhfonline.org/gmhf/consumer/depression_toolkit.html.
Reinventing nursing homes by putting patients first
FOCUS: NURSING HOMES
Reinventing nursing homes by putting patients first
By Henry L. Davis
NEWS MEDICAL REPORTER
Frank Neureuter, sitting comfortably in a motorized scooter at Beechwood Nursing Home, doesn’t look like anyone ready to join a revolution.
Yet, at 82, the retired Buffalo businessman finds himself embracing a small but growing movement to fundamentally change the way care is provided to the elderly.
Instead of a corridor lined with residents slumped in wheelchairs, he lives in a smaller “household” with a bell and mailbox at the front door.
The nursing station, where staff used to congregate, is gone. So is the call-bell system.
Neureuter can get up in the morning when he wants. He can eat a breakfast cooked to order. He has a say over how he spends his day.
“It’s a world of difference from when I came here four years ago,” he said.
The nursing home industry is one of the most regulated businesses in the nation. Nursing home operations have become so regimented in order to control risks and costs that buildings look alike, and residents have virtually every decision made for them, from when to get up to what to eat.
The regulations, although well-meaning, have combined with an outdated payment system to stifle innovation. There’s little incentive to raise quality above minimum standards.
Today, too many nursing homes offer a passionless, hospital-like service built for efficiency. It may have made sense decades ago, but now the homes turn people off, struggle with high employee turnover and continue to experience quality problems.
Against this backdrop, reformers in recent years have pushed for a radical rethinking of the long-term care system that’s become known as “culture change.”
A few nursing homes around the country have adopted some aspects of the movement. Now, advocates in Western New York want to turn culture change into a regionwide initiative, making this community the first in the United States to attempt a transformation in elder care on a large scale.
“If we continue to provide care and treat staff the way we currently do, we will have a crisis,” said Robert Meiss, chief executive of Beechwood Continuing Care in Getzville.
Beechwood is among more than a dozen nursing homes and other organizations, working with funding from the John R. Oishei Foundation, to pull together what’s being called the Western New York Alliance for Person-Centered Care.
The goal: Let their colleagues know there is a compelling alternative to business as usual and make it a reality.
“All people have ever known in the nursing home industry is the institutional model in which all choice and variation is removed,” Meiss said.
Culture change is a general term describing an assortment of different efforts that have one thing in common: The priority is care for the elderly, not the demands of the institution.
Sounds simple, except that it calls for an industry resistant to change to reorganize completely from the top down.
“This doesn’t require a fancy proton beam scanner or a wonder drug. It’s about cooperating to do the things we know are right. The problem is we have a system that devalues imagination. You will never find in the same sentence the words imagination and long-term care,” said Dr. Bill Thomas, a leading authority on elder care.
Thomas in 1991 founded the Eden Alternative, an organization that pushes existing nursing homes to adopt such policies as treating staff the way they want the staff to treat elders, giving workers and residents more decision-making authority and making facilities less institutional.
More recently, he has pioneered Green Houses — small, homelike residences for 10 to 12 people, with private rooms and baths arranged around a kitchen, dining room and living area.
“We need to rebuild the entire field — everything,” Thomas said during a recent stop in Buffalo. “The system we work in every day betrays whatever noble intentions we have.”
Nursing homes felt little pressure to change the design of facilities until 1987, when Congress required operators to consider resident rights, autonomy, choice, control and dignity.
But even forward-thinking operators face a challenge: How do you reduce the boredom and anxiety in homes, yet keep them safe and able to cost-effectively provide medical help?
Beechwood offers an example of one strategy. It is slowly converting its 40-bed units into smaller households and neighborhoods, with 12 to 18 beds per household. The unused semiprivate bedrooms have been replaced with a kitchen, dining room and living area.
A choice of hot food is served from a steam table instead of residents waiting for a lukewarm meal in a central dining hall. There’s a refrigerator stocked with snacks that is available all the time.
It is about more than aesthetics.
Household workers no longer rotate throughout the building, allowing them to get to know the residents and their preferences. No one does only food service or housekeeping or laundry. Everyone is expected to pitch in, as needed, just like at home.
“The big change for employees is that we’re more autonomous. We’re expected to get to know residents and come up with our own ideas to reduce the routine, to make things more fun,” said Jodie Branch, a household coordinator, a new position aimed at smoothing communication among management, staff and residents.
Beechwood is among a few early adopters of some elements of culture change. Others in the Buffalo area include ElderWood Senior Care, Briody Health Care Facility and the Catholic Health System’s Renaissance Project in the former Our Lady of Victory Hospital.
The new nursing home at OLV has adopted the household model and also moved to private rooms.
Advocates say that if nursing homes are serious about the dignity and autonomy of residents, as well as preventing the spread of infections, they will incorporate private rooms in new facilities.
OLV is carpeted and filled with natural light. There is no longer an overhead paging system. The nurses station is hidden. The residents eat on china and not plastic.
The hallways aren’t filled with laundry carts and the smell of dirty diapers. An effort is made to offer a choice of food and serve it hot.
“We want people to see and smell food being prepared, just like you do in your home,” said Aimee Gomlak, vice president for strategic redevelopment for the Catholic Health System.
Like other nursing homes most engaged in culture change, OLV and Beechwood report that residents are more satisfied and healthy, and workers are happier.
At OLV, the facility is seeing weight gain among residents and a reduction in the use of nutritional supplements, as well as a reduction in the use of anti-anxiety medications, Gomlak said.
One key to success will be signs of lower staff turnover, a chronic problem at nursing homes.
“You can’t implement an expensive program, train your employees and then have them leave,” Gomlak said.
A survey released this year by the Commonwealth Fund found that only 5 percent of nursing homes describe themselves as completely adopting culture change.
Resistance is about more than an unwillingness to change.
Operators question whether regulators will punish them for doing things differently. They remain skeptical about the costs, especially with a reimbursement system biased toward acute care. They worry about lawsuits from families if giving residents more independence leads to injuries.
At Beechwood this summer, officials spent days deciding whether to allow an elderly woman to sit outside by herself and read a book, something they would not have allowed in the past.
“All you think about is whether they’re going to fall or walk away in confusion and get lost,” said Susan Moran, the facility’s neighborhood director.
“For us, it was such a big deal to let her out that we celebrated,” she said.
There is evidence that culture change makes good business sense in addition to being the right thing to do, but advocates must make the case.
“You have to do well to do good, and we have to sell this as good business. The good news is it is,” said Bonnie Kantor, executive director of the nonprofit Pioneer Network, a national advocacy group that formed in 1997 to promote reforms.
If you ask Neureuter at Beechwood, there is no doubt.
“I’ve lived both ways, and I like what’s happening now,” he said. “You get to do things how you want to do them.”
hdavis@buffnews.com
Reinventing nursing homes by putting patients first
By Henry L. Davis
NEWS MEDICAL REPORTER
Frank Neureuter, sitting comfortably in a motorized scooter at Beechwood Nursing Home, doesn’t look like anyone ready to join a revolution.
Yet, at 82, the retired Buffalo businessman finds himself embracing a small but growing movement to fundamentally change the way care is provided to the elderly.
Instead of a corridor lined with residents slumped in wheelchairs, he lives in a smaller “household” with a bell and mailbox at the front door.
The nursing station, where staff used to congregate, is gone. So is the call-bell system.
Neureuter can get up in the morning when he wants. He can eat a breakfast cooked to order. He has a say over how he spends his day.
“It’s a world of difference from when I came here four years ago,” he said.
The nursing home industry is one of the most regulated businesses in the nation. Nursing home operations have become so regimented in order to control risks and costs that buildings look alike, and residents have virtually every decision made for them, from when to get up to what to eat.
The regulations, although well-meaning, have combined with an outdated payment system to stifle innovation. There’s little incentive to raise quality above minimum standards.
Today, too many nursing homes offer a passionless, hospital-like service built for efficiency. It may have made sense decades ago, but now the homes turn people off, struggle with high employee turnover and continue to experience quality problems.
Against this backdrop, reformers in recent years have pushed for a radical rethinking of the long-term care system that’s become known as “culture change.”
A few nursing homes around the country have adopted some aspects of the movement. Now, advocates in Western New York want to turn culture change into a regionwide initiative, making this community the first in the United States to attempt a transformation in elder care on a large scale.
“If we continue to provide care and treat staff the way we currently do, we will have a crisis,” said Robert Meiss, chief executive of Beechwood Continuing Care in Getzville.
Beechwood is among more than a dozen nursing homes and other organizations, working with funding from the John R. Oishei Foundation, to pull together what’s being called the Western New York Alliance for Person-Centered Care.
The goal: Let their colleagues know there is a compelling alternative to business as usual and make it a reality.
“All people have ever known in the nursing home industry is the institutional model in which all choice and variation is removed,” Meiss said.
Culture change is a general term describing an assortment of different efforts that have one thing in common: The priority is care for the elderly, not the demands of the institution.
Sounds simple, except that it calls for an industry resistant to change to reorganize completely from the top down.
“This doesn’t require a fancy proton beam scanner or a wonder drug. It’s about cooperating to do the things we know are right. The problem is we have a system that devalues imagination. You will never find in the same sentence the words imagination and long-term care,” said Dr. Bill Thomas, a leading authority on elder care.
Thomas in 1991 founded the Eden Alternative, an organization that pushes existing nursing homes to adopt such policies as treating staff the way they want the staff to treat elders, giving workers and residents more decision-making authority and making facilities less institutional.
More recently, he has pioneered Green Houses — small, homelike residences for 10 to 12 people, with private rooms and baths arranged around a kitchen, dining room and living area.
“We need to rebuild the entire field — everything,” Thomas said during a recent stop in Buffalo. “The system we work in every day betrays whatever noble intentions we have.”
Nursing homes felt little pressure to change the design of facilities until 1987, when Congress required operators to consider resident rights, autonomy, choice, control and dignity.
But even forward-thinking operators face a challenge: How do you reduce the boredom and anxiety in homes, yet keep them safe and able to cost-effectively provide medical help?
Beechwood offers an example of one strategy. It is slowly converting its 40-bed units into smaller households and neighborhoods, with 12 to 18 beds per household. The unused semiprivate bedrooms have been replaced with a kitchen, dining room and living area.
A choice of hot food is served from a steam table instead of residents waiting for a lukewarm meal in a central dining hall. There’s a refrigerator stocked with snacks that is available all the time.
It is about more than aesthetics.
Household workers no longer rotate throughout the building, allowing them to get to know the residents and their preferences. No one does only food service or housekeeping or laundry. Everyone is expected to pitch in, as needed, just like at home.
“The big change for employees is that we’re more autonomous. We’re expected to get to know residents and come up with our own ideas to reduce the routine, to make things more fun,” said Jodie Branch, a household coordinator, a new position aimed at smoothing communication among management, staff and residents.
Beechwood is among a few early adopters of some elements of culture change. Others in the Buffalo area include ElderWood Senior Care, Briody Health Care Facility and the Catholic Health System’s Renaissance Project in the former Our Lady of Victory Hospital.
The new nursing home at OLV has adopted the household model and also moved to private rooms.
Advocates say that if nursing homes are serious about the dignity and autonomy of residents, as well as preventing the spread of infections, they will incorporate private rooms in new facilities.
OLV is carpeted and filled with natural light. There is no longer an overhead paging system. The nurses station is hidden. The residents eat on china and not plastic.
The hallways aren’t filled with laundry carts and the smell of dirty diapers. An effort is made to offer a choice of food and serve it hot.
“We want people to see and smell food being prepared, just like you do in your home,” said Aimee Gomlak, vice president for strategic redevelopment for the Catholic Health System.
Like other nursing homes most engaged in culture change, OLV and Beechwood report that residents are more satisfied and healthy, and workers are happier.
At OLV, the facility is seeing weight gain among residents and a reduction in the use of nutritional supplements, as well as a reduction in the use of anti-anxiety medications, Gomlak said.
One key to success will be signs of lower staff turnover, a chronic problem at nursing homes.
“You can’t implement an expensive program, train your employees and then have them leave,” Gomlak said.
A survey released this year by the Commonwealth Fund found that only 5 percent of nursing homes describe themselves as completely adopting culture change.
Resistance is about more than an unwillingness to change.
Operators question whether regulators will punish them for doing things differently. They remain skeptical about the costs, especially with a reimbursement system biased toward acute care. They worry about lawsuits from families if giving residents more independence leads to injuries.
At Beechwood this summer, officials spent days deciding whether to allow an elderly woman to sit outside by herself and read a book, something they would not have allowed in the past.
“All you think about is whether they’re going to fall or walk away in confusion and get lost,” said Susan Moran, the facility’s neighborhood director.
“For us, it was such a big deal to let her out that we celebrated,” she said.
There is evidence that culture change makes good business sense in addition to being the right thing to do, but advocates must make the case.
“You have to do well to do good, and we have to sell this as good business. The good news is it is,” said Bonnie Kantor, executive director of the nonprofit Pioneer Network, a national advocacy group that formed in 1997 to promote reforms.
If you ask Neureuter at Beechwood, there is no doubt.
“I’ve lived both ways, and I like what’s happening now,” he said. “You get to do things how you want to do them.”
hdavis@buffnews.com
Wednesday, November 19, 2008
Elder Care Marketing Expert Offers Free 2009 Marketing Kick-Start CD to all Senior Service Providers
Elder Care Marketing Expert Offers Free 2009 Marketing Kick-Start CD to all Senior Service Providers
Valerie VanBooven RN BSN, and an elder care marketing expert, released her 2009 Marketing Kick-Start CD this week. LTC Expert Publications and http://www.seniorservicegold.com/ are giving away the CD at no charge to any senior service provider. Over 300 home care businesses, elder care services, adult day care, assisted living facilities, nursing home providers, financial planners, reverse mortgage loan consultants, and elder law attorneys have already requested the material.
St. Louis, MO (PRWEB) November 19, 2008 -- Valerie VanBooven RN BSN, and elder care marketing expert released her 2009 Marketing Kick-Start CD this week.
LTC Expert Publications and http://www.seniorservicegold.com/ are giving away the CD at no charge to any senior service provider.
If you are marketing elder care, marketing home care services, or marketing any senior service for that matter, now is the time to get your tools lined up for a jump on the competition in early 2009!
Over 300 home care businesses, elder care services, adult day care, assisted living facilities, nursing home providers, financial planners, reverse mortgage loan consultants, and elder law attorneys have already requested the material.
VanBooven comments, "This has been a tough year for small business owners- even in health care. We wanted to provide some inspiration and motivation for 2009, along with innovative low-cost marketing ideas that will help any senior service provider excel in the coming months!"
Valerie and her staff talk to hundreds of elder care, home care and other senior service providers each month who need sound marketing advice. LTC Expert Publications is committed to providing these small business owners with the tools they need to succeed in even the toughest economies.
"If you are marketing elder care, marketing home care services, or marketing any senior service for that matter, now is the time to get your tools lined up for a jump on the competition in early 2009!," states Valerie
Some of the topics covered on the CD include internet and website techniques that turn leads into clients, video marketing, article marketing, print and collateral materials, added value services, networking, autoresponders, book authoring, and much more.
Anyone who is interested in the 2009 Marketing Kick-Start CD is welcome to request their copy by visiting http://www.seniorservicegold.com/
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Valerie VanBooven RN BSN, and an elder care marketing expert, released her 2009 Marketing Kick-Start CD this week. LTC Expert Publications and http://www.seniorservicegold.com/ are giving away the CD at no charge to any senior service provider. Over 300 home care businesses, elder care services, adult day care, assisted living facilities, nursing home providers, financial planners, reverse mortgage loan consultants, and elder law attorneys have already requested the material.
St. Louis, MO (PRWEB) November 19, 2008 -- Valerie VanBooven RN BSN, and elder care marketing expert released her 2009 Marketing Kick-Start CD this week.
LTC Expert Publications and http://www.seniorservicegold.com/ are giving away the CD at no charge to any senior service provider.
If you are marketing elder care, marketing home care services, or marketing any senior service for that matter, now is the time to get your tools lined up for a jump on the competition in early 2009!
Over 300 home care businesses, elder care services, adult day care, assisted living facilities, nursing home providers, financial planners, reverse mortgage loan consultants, and elder law attorneys have already requested the material.
VanBooven comments, "This has been a tough year for small business owners- even in health care. We wanted to provide some inspiration and motivation for 2009, along with innovative low-cost marketing ideas that will help any senior service provider excel in the coming months!"
Valerie and her staff talk to hundreds of elder care, home care and other senior service providers each month who need sound marketing advice. LTC Expert Publications is committed to providing these small business owners with the tools they need to succeed in even the toughest economies.
"If you are marketing elder care, marketing home care services, or marketing any senior service for that matter, now is the time to get your tools lined up for a jump on the competition in early 2009!," states Valerie
Some of the topics covered on the CD include internet and website techniques that turn leads into clients, video marketing, article marketing, print and collateral materials, added value services, networking, autoresponders, book authoring, and much more.
Anyone who is interested in the 2009 Marketing Kick-Start CD is welcome to request their copy by visiting http://www.seniorservicegold.com/
###
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Monday, November 17, 2008
Elder Care and Senior Service Video Program
Here is a letter that I sent out to all of our participants- what a FANTASTIC PROGRAM!!! I encourage everyone to give it a try. It works wonderfully, and we have streamlined the process down to a fine science!Read on....
Hi everyone, wow, what a wild few weeks. As you can imagine, we had a fantastic (and overwhelming) response to the video marketing program. I am happy to report that everyone's videos are online, AND all of your videos have placed on CD and mailed to you as of today.
Here is some insight and next steps for this program:
1. The program works exactly as we had anticipated- everyone found their way to the first page of google.com. As you can see, those results don't always last forever, depending on your location, metro area etc. We knew that.
2. That's why this is a monthly upload program. Without a series of videos going out each month, it only works for a very short period of time. Stick with us, and you will have a lot of consistency for leads and visibility into 2009.
3. Next, some of you are wondering how we do this- we do have a technician and a program that does a majority of the work for us, but as you know by now, I personally voice over every video and "render" them myself. The data entry for each of you on the front end is also a BIG JOB. (Thanks LTC Staff!!!)
4. Can we make this process easier and smoother for all concerned? Why yes we can! Here's the plan....you have all "approved" a basic template for your videos- logos, wording etc. We will use the same basic format for everything, but change the subject, and 1 or 2 slides for each video to add new content. The process moving foreward will be much quicker, and much easier.
5. What about the articles? Yes, they are moving forward too. We just wanted to make sure without a doubt that EVERYONE was uploaded in November. We have already started spinning articles that match your videos on to the internet (another fancy dancy program we have here at LTC "IT" Headquarters), and we will be showing you those results as they become available.
6. Goals: Let's not lose sight of what this program is designed to do for you- put you NATURALLY (without spending thousands of dollars on google ads) on the first page of google.com. These videos can also be placed on your websites, and I would encourage that!
7. Coming next: December template approvals. Watch your email for these coming soon. Watch your mailboxes for a little package from us with your first master copy of 3 short videos.
8. Finally- in putting together these videos, we have noted that many of you need website upgrades and modifications to content and call to action. We are happy to help with recommendations in these areas, but we aren't website designers. The key is to drive people to your websites, but if your website isn't converting leads into clients, no amount of natural or pay per click advertising will increase your bottom line. Take a serious look at your content and let us know if you would like our recommendations. (BTW, get rid of typos, bad grammar, etc- we are by NO means perfect around here, but your websites needs to be REALLY nicely written.)
Thank you for your business, we think you all are the best
(and the smartest marketers of all time).
Sincerely Yours,Valerie VanBooven RN BSN
-- Valerie VanBooven RN BSN
LTC Expert Publications LLC
mailto:LLCvalerie@theltcexpert.com
http://www.myseniorservice.com/
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Hi everyone, wow, what a wild few weeks. As you can imagine, we had a fantastic (and overwhelming) response to the video marketing program. I am happy to report that everyone's videos are online, AND all of your videos have placed on CD and mailed to you as of today.
Here is some insight and next steps for this program:
1. The program works exactly as we had anticipated- everyone found their way to the first page of google.com. As you can see, those results don't always last forever, depending on your location, metro area etc. We knew that.
2. That's why this is a monthly upload program. Without a series of videos going out each month, it only works for a very short period of time. Stick with us, and you will have a lot of consistency for leads and visibility into 2009.
3. Next, some of you are wondering how we do this- we do have a technician and a program that does a majority of the work for us, but as you know by now, I personally voice over every video and "render" them myself. The data entry for each of you on the front end is also a BIG JOB. (Thanks LTC Staff!!!)
4. Can we make this process easier and smoother for all concerned? Why yes we can! Here's the plan....you have all "approved" a basic template for your videos- logos, wording etc. We will use the same basic format for everything, but change the subject, and 1 or 2 slides for each video to add new content. The process moving foreward will be much quicker, and much easier.
5. What about the articles? Yes, they are moving forward too. We just wanted to make sure without a doubt that EVERYONE was uploaded in November. We have already started spinning articles that match your videos on to the internet (another fancy dancy program we have here at LTC "IT" Headquarters), and we will be showing you those results as they become available.
6. Goals: Let's not lose sight of what this program is designed to do for you- put you NATURALLY (without spending thousands of dollars on google ads) on the first page of google.com. These videos can also be placed on your websites, and I would encourage that!
7. Coming next: December template approvals. Watch your email for these coming soon. Watch your mailboxes for a little package from us with your first master copy of 3 short videos.
8. Finally- in putting together these videos, we have noted that many of you need website upgrades and modifications to content and call to action. We are happy to help with recommendations in these areas, but we aren't website designers. The key is to drive people to your websites, but if your website isn't converting leads into clients, no amount of natural or pay per click advertising will increase your bottom line. Take a serious look at your content and let us know if you would like our recommendations. (BTW, get rid of typos, bad grammar, etc- we are by NO means perfect around here, but your websites needs to be REALLY nicely written.)
Thank you for your business, we think you all are the best
(and the smartest marketers of all time).
Sincerely Yours,Valerie VanBooven RN BSN
-- Valerie VanBooven RN BSN
LTC Expert Publications LLC
mailto:LLCvalerie@theltcexpert.com
http://www.myseniorservice.com/
877-529-0550 office
800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
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LinkedIn: http://www.linkedin.com/in/vvanbooven
Friday, November 14, 2008
Our Free 2009 Marketing Kick Start CD for Senior Service Providers is READY!
Our Free 2009 Marketing Kick Start CD for Senior Service Providers is READY!
You've been following our marketing messages and emails for some time now! As a "thank you" for signing up for our fr...ee email information, we want to send you a brand new CD that we just created to kick start your 2009 marketing plans (oh, and it's FR...EE)! All you have to do is sign up to receive it at www.MySeniorService.com
We are committed to making sure that we can reach a many of our clients as possible with a refreshing plan for knocking the BALL OUT OF THE PARK in 2009. You CD will be mailed right before Thanksgiving, so get on the delivery list today!
Thanks from all of us at LTC Expert Publications LLC.
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
You've been following our marketing messages and emails for some time now! As a "thank you" for signing up for our fr...ee email information, we want to send you a brand new CD that we just created to kick start your 2009 marketing plans (oh, and it's FR...EE)! All you have to do is sign up to receive it at www.MySeniorService.com
We are committed to making sure that we can reach a many of our clients as possible with a refreshing plan for knocking the BALL OUT OF THE PARK in 2009. You CD will be mailed right before Thanksgiving, so get on the delivery list today!
Thanks from all of us at LTC Expert Publications LLC.
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Holidays Mark Turning Point for Many Families with Aging Relatives
Holidays Mark Turning Point for Many Families with Aging Relatives
Articles / dBNews Triangle Date: Thursday, November 13, 2008 07:28:06
Survey Shows Growing Interest in Employer-Sponsored Elder Care Assistance RALEIGH -- As families come together for the holidays, they often notice that older family members are not able to take care of themselves like they used to.
Concern for older family members is increasing along with the aging population, and making informed decisions about elder care can be very stressful and time-consuming. Finding appropriate, quality care for aging family members is a paramount concern for many working adults, and worrying about this major decision can take a heavy toll on work-life balance.
A national survey of working adults commissioned by Workplace Options (WPO), the largest provider of work-life employee benefits in America, found that more than half of the respondents are concerned that an older family member may not be able to take care of themselves on their own and need assistance. Of those respondents, thirty percent have an older family member that needs additional in-home help or placement.
WPO's poll also indicates that 54 percent of respondents would utilize senior care resources if provided by their employer. "After the holidays, WPO usually experiences a spike in calls about elder care assistance," said Dean Debnam, chief executive officer for WPO. "During these annual gatherings, many families find themselves in a new and difficult situation with their aging parents or relatives. While the family is together, it's a good time to pay attention to older family members, see how they are managing and determine if they need assistance."
Work-life services, such as WPO's Advantage Geriatric Care Assist, Care Coach and Back-Up Care Advantage, are providing employees with customized solutions to help them provide a safe and independent lifestyle for their parent or loved one. For example, with WPO's award-winning Care Coach, employees and employee families can receive help with a senior care plan
telephonically -- well-suited for virtual meetings with family members in different geographical locations. Services such as Back-Up Care Advantage provide family members with emergency back-up care services for seniors in the event other care plans fail.
"More than half of workers polled feel it's very important for employers to provide caregiving assistance benefits to their employees," said Alan King, president and chief operating officer for WPO. "Openly supporting employees who are facing elder care challenges is critical to making them feel like they don't have to manage this major transition alone. With easy access to caregiving resources, employees can focus on their other work and other responsibilities knowing that they have both support and informed options."
When visiting older family members during the holidays, there are a variety of indicators that could signal a family member's need for assistance. WPO advises to look for signs such as a change in eating habits or grooming, mail and bills piling up or a formerly neat home becoming untidy. Difficulties with memory, failure to take medications or unsteadiness when standing or walking are also signs to watch out for.
The national survey, conducted by the North Carolina firm of Public Policy Polling on October 17-19, polled 715 working adults. The survey has a margin of error of +/- 3.7%. About Workplace Options Workplace Options (WPO) is America's largest provider of work-life services. WPO's market-leading products are recognized for their innovative Web delivery, flexibility and affordable pricing. WPO also offers network management solutions and 24/7 call center services that help EAPs run their businesses more profitably and efficiently.
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Articles / dBNews Triangle Date: Thursday, November 13, 2008 07:28:06
Survey Shows Growing Interest in Employer-Sponsored Elder Care Assistance RALEIGH -- As families come together for the holidays, they often notice that older family members are not able to take care of themselves like they used to.
Concern for older family members is increasing along with the aging population, and making informed decisions about elder care can be very stressful and time-consuming. Finding appropriate, quality care for aging family members is a paramount concern for many working adults, and worrying about this major decision can take a heavy toll on work-life balance.
A national survey of working adults commissioned by Workplace Options (WPO), the largest provider of work-life employee benefits in America, found that more than half of the respondents are concerned that an older family member may not be able to take care of themselves on their own and need assistance. Of those respondents, thirty percent have an older family member that needs additional in-home help or placement.
WPO's poll also indicates that 54 percent of respondents would utilize senior care resources if provided by their employer. "After the holidays, WPO usually experiences a spike in calls about elder care assistance," said Dean Debnam, chief executive officer for WPO. "During these annual gatherings, many families find themselves in a new and difficult situation with their aging parents or relatives. While the family is together, it's a good time to pay attention to older family members, see how they are managing and determine if they need assistance."
Work-life services, such as WPO's Advantage Geriatric Care Assist, Care Coach and Back-Up Care Advantage, are providing employees with customized solutions to help them provide a safe and independent lifestyle for their parent or loved one. For example, with WPO's award-winning Care Coach, employees and employee families can receive help with a senior care plan
telephonically -- well-suited for virtual meetings with family members in different geographical locations. Services such as Back-Up Care Advantage provide family members with emergency back-up care services for seniors in the event other care plans fail.
"More than half of workers polled feel it's very important for employers to provide caregiving assistance benefits to their employees," said Alan King, president and chief operating officer for WPO. "Openly supporting employees who are facing elder care challenges is critical to making them feel like they don't have to manage this major transition alone. With easy access to caregiving resources, employees can focus on their other work and other responsibilities knowing that they have both support and informed options."
When visiting older family members during the holidays, there are a variety of indicators that could signal a family member's need for assistance. WPO advises to look for signs such as a change in eating habits or grooming, mail and bills piling up or a formerly neat home becoming untidy. Difficulties with memory, failure to take medications or unsteadiness when standing or walking are also signs to watch out for.
The national survey, conducted by the North Carolina firm of Public Policy Polling on October 17-19, polled 715 working adults. The survey has a margin of error of +/- 3.7%. About Workplace Options Workplace Options (WPO) is America's largest provider of work-life services. WPO's market-leading products are recognized for their innovative Web delivery, flexibility and affordable pricing. WPO also offers network management solutions and 24/7 call center services that help EAPs run their businesses more profitably and efficiently.
Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Labels:
marketing elder care,
marketing home care
Sunday, November 9, 2008
Our Free 2009 Marketing Kick Start CD for Senior Service Providers is READY!
You've been following our marketing messages and emails for some time now! As a "thank you" for signing up for our fr...ee email information, we want to send you a brand new CD that we just created to kick start your 2009 marketing plans (oh, and it's FR...EE)!
All you have to do is register at www.MySeniorService.com
We are committed to making sure that we can reach a many of our clients as possible with a refreshing plan for knocking the BALL OUT OF THE PARK in 2009. You CD will be mailed right before Thanksgiving, so get on the delivery list today!
Thanks from all of us at LTC Expert Publications LLC. Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 faxFollow me on Twitter: http://twitter.com/vvanboovenFollow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profileLinkedIn: http://www.linkedin.com/in/vvanbooven
All you have to do is register at www.MySeniorService.com
We are committed to making sure that we can reach a many of our clients as possible with a refreshing plan for knocking the BALL OUT OF THE PARK in 2009. You CD will be mailed right before Thanksgiving, so get on the delivery list today!
Thanks from all of us at LTC Expert Publications LLC. Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 faxFollow me on Twitter: http://twitter.com/vvanboovenFollow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profileLinkedIn: http://www.linkedin.com/in/vvanbooven
Friday, November 7, 2008
Congressman wants to care for the caregivers
Congressman wants to care for the caregivers
Plan would give tax credit to those supporting elderly
By Joe Darrow
write the author
November 06, 2008 01:49 PMThink health care costs are just too high? Imagine the burden for those supporting not only themselves and their children, but their elderly, injury-and-disease-prone parents as well.Rep. Steve Israel (D-Dix Hills) is responding to such a scenario, which he said affects some 34 million Americans, with two new bills.The first boosts funding from $166 to $250 million for the National Family Caregiver Support Program, which provides financial aid to states for programs to inform, counsel or train caregivers, and provide them with support groups and respite care, according to an Israel press release. The measure also creates a $10 million campaign to disburse long-term care information.The other bill would extend the scope of the federal dependent-care income tax credit, which can provide a family with up to $1,200 for elder care expenses. Currently, only residents providing caring for aging relatives who live in their home are eligible; Israel's measure would extend it to those supporting the care of seniors living elsewhere, a group which encompasses more than half of elder caregivers, according to the congressman."My legislation will go a long way toward providing relief, financial stability and compassionate care for parents and grandparents," Israel said.The cost of supporting senior relatives can be daunting. According to the congressman, the average price to place a relative in a private nursing home for one year averages about $134,000 in New York State, while the median cost of adult day care in this state is about $90. The AARP estimates the nationwide value of unpaid family caregiving to amount to $350 million a year, equal to the entirety of Medicare spending.Local lawmakers said Israel's federal funding boost would improve the plight of their Long Island constituents.Families are tapping into their life savings or children's college tuition fund to provide their elderly parents with costly care, said Steve Stern (D-Dix Hills), chairman of the Suffolk County Legislature's veterans and senior citizens committee. Some, like Ginnie Moore of Sayville, who spoke at the Friday press conference at the Gerwin Jewish Center in Commack, are forced to give up their jobs to care for mentally or physically incapacitated relatives if they cannot afford full-time nurse supervision.But balancing a job, a family and supervision of a relative with, for example, Alzheimer's disease, takes a toll. Such default familial caregivers "need respite and the time it takes to be able to devote to themselves and their own well-being," Stern said. "In these particularly challenging times, caregivers can't be expected to go it alone."
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
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Plan would give tax credit to those supporting elderly
By Joe Darrow
write the author
November 06, 2008 01:49 PMThink health care costs are just too high? Imagine the burden for those supporting not only themselves and their children, but their elderly, injury-and-disease-prone parents as well.Rep. Steve Israel (D-Dix Hills) is responding to such a scenario, which he said affects some 34 million Americans, with two new bills.The first boosts funding from $166 to $250 million for the National Family Caregiver Support Program, which provides financial aid to states for programs to inform, counsel or train caregivers, and provide them with support groups and respite care, according to an Israel press release. The measure also creates a $10 million campaign to disburse long-term care information.The other bill would extend the scope of the federal dependent-care income tax credit, which can provide a family with up to $1,200 for elder care expenses. Currently, only residents providing caring for aging relatives who live in their home are eligible; Israel's measure would extend it to those supporting the care of seniors living elsewhere, a group which encompasses more than half of elder caregivers, according to the congressman."My legislation will go a long way toward providing relief, financial stability and compassionate care for parents and grandparents," Israel said.The cost of supporting senior relatives can be daunting. According to the congressman, the average price to place a relative in a private nursing home for one year averages about $134,000 in New York State, while the median cost of adult day care in this state is about $90. The AARP estimates the nationwide value of unpaid family caregiving to amount to $350 million a year, equal to the entirety of Medicare spending.Local lawmakers said Israel's federal funding boost would improve the plight of their Long Island constituents.Families are tapping into their life savings or children's college tuition fund to provide their elderly parents with costly care, said Steve Stern (D-Dix Hills), chairman of the Suffolk County Legislature's veterans and senior citizens committee. Some, like Ginnie Moore of Sayville, who spoke at the Friday press conference at the Gerwin Jewish Center in Commack, are forced to give up their jobs to care for mentally or physically incapacitated relatives if they cannot afford full-time nurse supervision.But balancing a job, a family and supervision of a relative with, for example, Alzheimer's disease, takes a toll. Such default familial caregivers "need respite and the time it takes to be able to devote to themselves and their own well-being," Stern said. "In these particularly challenging times, caregivers can't be expected to go it alone."
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Wanted: New solutions to elder-care crisis
Wanted: New solutions to elder-care crisis
AMA Government Solutions Update SmartBrief 11/05/2008
The aging population is costing U.S. businesses as much as $33.6 billion a year in lost productivity and absenteeism as more workers are distracted by the need to care for their elderly parents. In seeking to address the problem, most organizations model their solutions on the programs they offer for child care. But those programs don't necessarily apply, Jane Gross says. "For instance, most pregnant workers know when they will take maternity leave and for how long," she says. "But someone responsible for an aged parent faces an unpredictable series of crises. When the unexpected happens, the caregiver must use some of the time off granted under the federal Family and Medical Leave Act or depend on the good will of a supervisor." New York Times, The (10/28)
Valerie VanBooven RN BSN
LTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
AMA Government Solutions Update SmartBrief 11/05/2008
The aging population is costing U.S. businesses as much as $33.6 billion a year in lost productivity and absenteeism as more workers are distracted by the need to care for their elderly parents. In seeking to address the problem, most organizations model their solutions on the programs they offer for child care. But those programs don't necessarily apply, Jane Gross says. "For instance, most pregnant workers know when they will take maternity leave and for how long," she says. "But someone responsible for an aged parent faces an unpredictable series of crises. When the unexpected happens, the caregiver must use some of the time off granted under the federal Family and Medical Leave Act or depend on the good will of a supervisor." New York Times, The (10/28)
Valerie VanBooven RN BSN
LTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Ultimate PR Success- Get More Interviews- TV/Radio/Newspaper!
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/296665278
Join us for a Webinar on November 12Who wants more PR for their senior service business?
I never thought I would be quoted in Time Magazine, or appear 4 times on the Today Show, or on CNNFN's Your Money. But, having worked the PR system with my first book, I learned that with a little persistence, anything is possible!
You can have the same local success when you know how, when, and why to submit information to your local press and TV/Radio personalities!
Learn how to format a press release. Learn why headlines make ALL the difference. Learn who to call and WHEN to call to peak a reporter's interest in your story. Learn how to take current events, or seasonal events, and turn them into PR for YOU! Learn what it takes to get more speaking engagements locally. Learn what a MEDIA KIT is and who should have one.
Join us Wed Nov 12, 2008 at 3pm ET, 2pm CT, 1pm MTN, 12noon PAC Registration is required, but free for all who wish to attend.
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.4 (Tiger®) or newer
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/296665278
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
Join us for a Webinar on November 12Who wants more PR for their senior service business?
I never thought I would be quoted in Time Magazine, or appear 4 times on the Today Show, or on CNNFN's Your Money. But, having worked the PR system with my first book, I learned that with a little persistence, anything is possible!
You can have the same local success when you know how, when, and why to submit information to your local press and TV/Radio personalities!
Learn how to format a press release. Learn why headlines make ALL the difference. Learn who to call and WHEN to call to peak a reporter's interest in your story. Learn how to take current events, or seasonal events, and turn them into PR for YOU! Learn what it takes to get more speaking engagements locally. Learn what a MEDIA KIT is and who should have one.
Join us Wed Nov 12, 2008 at 3pm ET, 2pm CT, 1pm MTN, 12noon PAC Registration is required, but free for all who wish to attend.
System RequirementsPC-based attendeesRequired: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendeesRequired: Mac OS® X 10.4 (Tiger®) or newer
Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/296665278
Valerie VanBooven RN BSNLTC Expert Publications LLCvalerie@theltcexpert.comhttp://www.MySeniorService.com877-529-0550 office800-661-0675 fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:http://www.new.facebook.com/profile.php?id=626343385&ref=profile
LinkedIn: http://www.linkedin.com/in/vvanbooven
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